Morning Consult’s Fastest Growing Brands charts which brands have most successfully capitalized on shifting consumer appetites in a highly disruptive year. Download the full report.

The Fastest Growing Brands Overall

This ranking is determined by measuring growth in purchasing consideration over the course of 2021. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2021 and the share who said the same in October.

Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.

Paramount Plus 1
GROWTH: +8.5
Peacock 2
GROWTH: +8.1
Moderna 3
GROWTH: +7.3
HBO Max 4
GROWTH: +5
Coinbase 5
GROWTH: +4.7
TikTok 6
GROWTH: +3.9
YouTube Shorts 7
GROWTH: +3.8
Pluto TV 8
GROWTH: +3.7
Afterpay 9
GROWTH: +3.7
Cash App 10
GROWTH: +3.4
Universal Orlando 11
GROWTH: +3.4
Marriott Bonvoy 12
GROWTH: +3.4
Telegram Messenger 13
GROWTH: +3.4
Vizzy Hard Seltzer 14
GROWTH: +3.4
MasterCard 15
GROWTH: +3.3
MasterCard 15
GROWTH: +3.3
Chime 16
GROWTH: +3.3
Bitcoin 17
GROWTH: +3.2
Pfizer 18
GROWTH: +3.1
Busch Light 19
GROWTH: +3.1
Toyota Motor 20
GROWTH: +3
YouTube Premium 21
GROWTH: +3
Displaying 15 out of 21
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The Fastest Growing Brands by Generation

This ranking is determined by measuring growth in purchasing consideration over the course of 2021. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2021 and the share who said the same in October.

Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.

Paramount Plus 1
GROWTH: +12.4
Instacart 2
GROWTH: +11.8
HBO Films 3
GROWTH: +11.6
Wendy's 4
GROWTH: +11.1
Google Maps 5
GROWTH: +11.1
Chipotle Mexican Grill 6
GROWTH: +11
YouTube Shorts 7
GROWTH: +10.9
Zillow 8
GROWTH: +10.4
Coinbase 9
GROWTH: +10.3
YouTube Premium 10
GROWTH: +10.1
Quality Inn 11
GROWTH: +10
The UPS Store 12
GROWTH: +9.5
Midol 13
GROWTH: +9.3
Olay 14
GROWTH: +8.8
Bitcoin 15
GROWTH: +8.8
Bitcoin 15
GROWTH: +8.8
Snickers 16
GROWTH: +8.5
Dove 17
GROWTH: +8.3
UFC 18
GROWTH: +8.2
Philips 19
GROWTH: +8
Ruffles 20
GROWTH: +7.9
Pizza Hut 21
GROWTH: +7.9
Displaying 15 out of 21
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Paramount Plus 1
GROWTH: +14.2
Peacock 2
GROWTH: +11.6
Reddit 3
GROWTH: +8.7
TikTok 4
GROWTH: +8.1
Afterpay 5
GROWTH: +7.9
Pep Boys 6
GROWTH: +7.2
Cash App 7
GROWTH: +6.8
Moderna 8
GROWTH: +6.8
Affirm 9
GROWTH: +6.5
Venmo 10
GROWTH: +6.4
T.J. Maxx 11
GROWTH: +6.2
Starbucks 12
GROWTH: +6.1
Discover 13
GROWTH: +6.1
Range Rover 14
GROWTH: +6.1
JP Morgan Chase 15
GROWTH: +6
JP Morgan Chase 15
GROWTH: +6
Crocs 16
GROWTH: +5.9
Pluto TV 17
GROWTH: +5.8
Credit Karma 18
GROWTH: +5.7
Pfizer 19
GROWTH: +5.7
Google Maps 20
GROWTH: +5.5
HBO Max 21
GROWTH: +5.4
Displaying 15 out of 21
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Moderna 1
GROWTH: +7.6
Paramount Plus 2
GROWTH: +7.4
Icy Hot 3
GROWTH: +7
TikTok 4
GROWTH: +7
Peacock 5
GROWTH: +6.9
YouTube Shorts 6
GROWTH: +6.8
Pluto TV 7
GROWTH: +6.3
HBO Max 8
GROWTH: +5.7
Venmo 9
GROWTH: +5.5
American Express 10
GROWTH: +5.4
Febreze 11
GROWTH: +5.1
Universal Orlando 12
GROWTH: +5
Busch Light 13
GROWTH: +5
vitaminwater 14
GROWTH: +4.9
Google Assistant 15
GROWTH: +4.9
Google Assistant 15
GROWTH: +4.9
Chime 16
GROWTH: +4.5
Pedigree 17
GROWTH: +4.4
Regal Cinemas 18
GROWTH: +4.4
Apple TV Plus 19
GROWTH: +4.4
Marlboro 20
GROWTH: +4.3
DSW 21
GROWTH: +4.3
Displaying 15 out of 21
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Moderna 1
GROWTH: +6.8
Peacock 2
GROWTH: +6.5
Reddit 3
GROWTH: +6
HBO Max 4
GROWTH: +4.3
Tylenol 5
GROWTH: +4.2
20th Century Fox 6
GROWTH: +3.9
Paramount Plus 7
GROWTH: +3.8
Samsung Galaxy 8
GROWTH: +3.7
Pluto TV 9
GROWTH: +3.7
Smirnoff Vodka 10
GROWTH: +3.6
DoorDash 11
GROWTH: +3.5
Indian Motorcycles 12
GROWTH: +3.2
Cash App 13
GROWTH: +2.9
Crown Royal 14
GROWTH: +2.7
Amazon Fire TV Stick 15
GROWTH: +2.6
Amazon Fire TV Stick 15
GROWTH: +2.6
TikTok 16
GROWTH: +2.6
Beggin' Strips 17
GROWTH: +2.5
PGA Tour 18
GROWTH: +2.5
smartwater 19
GROWTH: +2.4
Marriott Bonvoy 20
GROWTH: +2.4
Vizzy Hard Seltzer 21
GROWTH: +2.4
Displaying 15 out of 21
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Download the Full Report: Case Studies and Analysis

Our team of analysts have dug into the data and spotlighted a wide range of trends, with actionable takeaways about how brands should respond.

Methodology

What is Morning Consult’s Fastest Growing Brands? Morning Consult’s Fastest Growing Brands of 2021 is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2021. In this report, we rank the top 21 fastest growing brands that have seen the biggest rise in purchasing consideration this year, how that is playing out across generations and which brands have seen a lift in purchasing consideration, even if it didn’t translate to an immediate or direct increase in buying.

Methodology: Morning Consult’s Fastest Growing Brands rankings are determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the foundation of this report. Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-26, 2021, and subtracting the share who said the same from Jan. 1-31, 2021.

About Brand Intelligence: Morning Consult helps you understand your brand, competitors and market in a way traditional research firms can’t. We survey tens of thousands of people across the globe on over 4,000 brands and products every day. Intelligence provides actionable insights into what consumers think, see and say about your brand and products. Request a demo.

This report has been updated to include Peacock in its rankings.