Financial Well-Being Is Dampening Even Among Traditionally Secure Groups

Updated: June 14, 2022 | By Charlotte Principato

Each month Morning Consult polls at least 2,200 U.S. adults about how they view their personal financial situations and how this perception impacts their ability to feel secure and enjoy freedom of choice. This data is incorporated into Morning Consult’s Financial Well-Being Scale, modeled after a scale by the same name from the Consumer Financial Protection Bureau (CFPB). You can learn more about Morning Consult’s scale in our methodology below.

How to read this data: The Financial Well-Being scores reflect the extent to which a person’s financial situation provides them with security and freedom of choice. Consumers’ Financial Well-Being scores can change over time, and while some score shifts may appear small, even the slightest change can be meaningful. For example, according to the CFPB, an individual’s 1-point month-over-month increase is associated with a $15,000 increase in household income, a five-year age increase or a 20-point credit score hike.

Key takeaways

Consumers weathered another difficult month. The slight improvement we saw in financial well-being in April was erased in May as the financial well-being score for the average U.S. adult dropped below 50. Only 25% of U.S. adults felt they could handle a major unexpected expense, and 36% said their finances control their life.

Higher-income adults experienced the biggest monthly drop in financial well-being since we began tracking. Although they generally have more financial cushion with which to absorb inflationary conditions, this cohort is also feeling the effects of the current economic environment. In April, 17% of adults with annual household incomes of $100,000 or more agreed that because of their financial situations, they will never have the things they want in life; that rose to 22% in May.

Baby boomers are also feeling less financially well than in previous months. Like higher-income adults, baby boomers tend to enjoy greater financial well-being than other groups. But their financial well-being dropped from 55.79 in April to 54.9 in May, driven by depressed feelings of long-term security: 44% of baby boomers are concerned their savings will not last, up from 38% in April.

Key Demographics

Financial Well-Being Scale Buoyed by Boomers, High Earners


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Control Over Finances

'My finances control my life'

Shares who say the above phrase describes them “always” or “often”

'Giving a gift for a wedding, birthday or other occasion would put a strain on my finances for the month'

Shares who say the above phrase describes them “always” or “often”

Financial Freedom

'Because of my money situation, I feel like I will never have the things I want in life'

Shares who say the above phrase describes them “completely” or “very well”

Capacity to Absorb a Financial Shock

'I could handle a major or unexpected expense'

Shares who say the above phrase describes them “completely” or “very well”

On Track to Meet Goals

'I am securing my financial future'

Shares who say the above phrase describes them “completely” or “very well”
The above charts represent 5 of the 10 prompts used to calculate financial well-being. For information on the five additional prompts, contact



Morning Consult surveys at least 2,200 U.S. adults every month on their financial health, well-being, habits and attitudes. To determine overall financial well-being, Morning Consult replicated the CFPB’s Financial Well-Being Scale and scoring methodology.

The CFPB created its Financial Well-Being Scale in 2015 for the purpose of allowing “practitioners and researchers to accurately and consistently quantify, and therefore observe, something that the respondent already has a sense of — the extent to which their financial situation and the financial capability that they have developed provide them with security and freedom of choice.” The scale includes 10 questions for gauging present and future security and freedom of choice, touching on consumers’ control over their finances, their capacity to absorb financial shocks and their trajectory to meet their financial goals.

The 10 questions were selected by the CFPB through cognitive testing, factor analysis and psychometric testing of large populations. The score used for the Financial Well-Being Scale is based on Item Response Theory (IRT) analysis, a statistical method that provides a more precise measure than a summary score.

The IRT-based scoring method allows researchers to give precise and consistent estimates for the aspects of financial well-being that have traditionally been hard to quantify, including feelings of empowerment, confidence and satisfaction. Scores can be calculated via a two-step process. First, the respondent’s self-assessment is converted to a zero-to-four scale; second, a lookup table is used to convert each total response value to the Financial Well-Being Scale based on the respondent’s age group.

On April 1, 2022, Morning Consult updated its general population weighting targets for the United States to be more representative of the most recent population data. This change has slightly and not meaningfully altered some historical data in this tracker.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at

About the Author

Charlotte Principato is a financial services analyst at Morning Consult, where she leads the company’s analysis to deliver real-time insights to the financial services sector.

Special thanks to Sam Hughes; Laura Maxwell, Ph.D.; Rachel Venaglia, Ph.D.; Samantha Elbouez and Sara Wickersham for their assistance with this project.

Morning Consult