BRAND INTELLIGENCE
Across the Political Spectrum, the USPS Brand is as Strong as Ever
The Most Loved Brand in the country hasn't seen any dent in it's reputation as it's become more entangled in politics
PUBLISHED: AUGUST 17, 2020

 

A Morning Consult report published earlier this month found that the United States Postal Service was the single Most Loved Brand in the country, outperforming nearly 2,000 other consumer-facing brands. Since the time that report was conducted, USPS has become the subject of an intense political firestorm but its reputation remains as strong as ever, according to new Morning Consult Brand Intelligence data.

Brand Intelligence has conducted over 67,000 survey interviews on the USPS brand in the last year, with an average of 1,297 weekly surveys among all adults, 428 among Democrats, and 387 among Republicans.

 

USPS Favorability Over Time Among Republicans
The share of Republican adults who say they have a favorable or unfavorable view of USPS:

 

 

USPS Favorability Over Time Among Democrats
The share of Democrats who say they have a favorable or unfavorable view of USPS:

 

 

USPS Favorability Over Time Among All Adults
The share of U.S. adults who say they have a favorable or unfavorable view of USPS:

 

THE FUTURE OF BRAND MANAGEMENT
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