THE STATE OF AMERICAN TRAVEL 2018
Airbnb Trails Major Hotels in Terms of Purchasing Consideration
According to a new Morning Consult report on the state of the travel industry, Airbnb trails major hotel chains when it comes to consumers’ purchasing preferences. In fact, twice the number of Americans would consider using Marriott (54%) as would Airbnb (27%).
Purchasing Consideration Among Leading Hotel Brands and Airbnb
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A positive signal for Airbnb’s future is that younger generations – particularly millennials – are more likely to consider purchasing from the company.
Airbnb Purchasing Consideration by Generation
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For more insights, including the most popular airline in America, download the full report below.