Stay ahead of the trends driving your industry with Morning Consult Pro.
Request a demo Request a demo
REPORT PREVIEW
Gen Z and Millennials are Less Trusting of the Average Brand
Younger Americans also place more value on ethical matters

Below are three preview slides from the State of Consumer Trust report. The full report, including further insights on how younger generations approach brand trust, is available for download below. 

Download The Full Report
The State of Consumer Trust
Based on interviews with thousands of consumers, the report provides actionable intelligence into how companies can earn and deepen trust with customers.
Morning Consult