Building a brand that potential employees want to work for
A sample of findings from this report:
Tech companies Amazon, Google, and Microsoft are the three most admired employers, with entertainment brands Walt Disney and Netflix trailing close behind.
Among millennials, the 10 most admired employers are all tech or entertainment companies.
Just 15 percent of white collar workers say they would prefer to work for a company that takes strong political stands, while 35 percent say they would prefer their company not get involved. The rest are more neutral or unsure.
When employees consider company’s political stances, the least controversial issues are advocating for civil rights and criminal justice reform. The most controversial issues are supporting Donald Trump and abortion.
44% of women say having a good work/life balance is the most important factor when thinking about their career. Just 35% of men say the same.
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