DOWNLOAD THE INFLUENCER REPORT
Based on over 2,000 survey interviews with 13-38 year-olds, Morning Consult’s “The Influencer Report” explores the scale and nature of influencer engagement. We look at where young Americans follow influencers, who they like to follow, why they follow, how much trust they have in influencers, and how much interest they have in becoming influencers themselves.
Highlights from the report:
“Influencers have become a central part of social media for young Americans, and social media is an increasingly central driver of consumer decisions.”