As the new decade begins, Morning Consult’s The State of Consumer Trust report is the first look at how today’s societal forces are shaping a new era of trust. Based on interviews with thousands of consumers, the report provides actionable intelligence into how companies can earn and deepen trust with customers.
Below is an overview of key findings:
“Morning Consult provides both concrete brand tracking data and actionable insights about how public trust is shaped. By balancing the conceptual data and the brand tracking data, we can provide brands with a more full picture of the environment they’re operating in.”