Nearly 9 in 10 Smartphone Owners are Likely to Buy Their Next Phone From the Same Brand
Plus: Three in four millennials are loyal to a smartphone brand


A new report surveying brand loyalty across a range of industries reveals smartphones are one of the areas where consumers are most likely to have a strong brand affiliation. Overall, two thirds of smartphone owners are loyal to a brand.

As the chart below demonstrates, brand loyalty is strong across a range of demographics, and particularly millennials and high-income earners.

Over the next year, 62 percent of smartphone owners plan on purchasing a new phone. The vast majority of them are likely to purchase from the same brand, according to the survey. Additionally, a 39 percent plurality will only consider a single brand when selecting their next phone.

The full report, available for download below, provides more data on this subject as well as a number of other key topics, including:

  • What factors are most important in determining loyalty?
  • Can online upstarts take away your loyal customers?
  • Which companies are Americans most loyal to?


What Drives Brand Loyalty Today
Get more data on what matters most to consumers in choosing your brand over the competition. To immediately download the free report, enter your information below:
Morning Consult