A new report surveying brand loyalty across a range of industries reveals smartphones are one of the areas where consumers are most likely to have a strong brand affiliation. Overall, two thirds of smartphone owners are loyal to a brand.
As the chart below demonstrates, brand loyalty is strong across a range of demographics, and particularly millennials and high-income earners.
Over the next year, 62 percent of smartphone owners plan on purchasing a new phone. The vast majority of them are likely to purchase from the same brand, according to the survey. Additionally, a 39 percent plurality will only consider a single brand when selecting their next phone.
The full report, available for download below, provides more data on this subject as well as a number of other key topics, including: