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The State of American Travel 2018
Consumer insights on vacationing, transportation, accommodation, and more

A new survey report based on interviews with over 2,000 American adults provides a range of insights on what consumers think about vacationing, and related industries, including:

  • The most popular airline in America is Southwest. However, the four largest airlines are neck and neck when it comes to purchasing consideration.
  • Airbnb trails major hotel chains in terms of purchasing consideration and brand ID. However opinions among younger generations are a positive signal for the future.
  • Younger generations are more likely to want to travel internationally, with 50% of millennials saying they’d rather travel in a different country if money and time weren’t an issue.
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