A new survey report based on interviews with over 2,000 American adults provides a range of insights on what consumers think about vacationing, and related industries, including:
- The most popular airline in America is Southwest. However, the four largest airlines are neck and neck when it comes to purchasing consideration.
- Airbnb trails major hotel chains in terms of purchasing consideration and brand ID. However opinions among younger generations are a positive signal for the future.
- Younger generations are more likely to want to travel internationally, with 50% of millennials saying they’d rather travel in a different country if money and time weren’t an issue.