From ‘organic’ to ‘non-GMO,’ what are the product labels that actually appeal to consumers today? A new report from Morning Consult sheds light on this and other key questions facing the industry. To get more insights download the report below.
Other notable findings from this report:
- 65% of consumers who have never bought food or beverage products online also don’t plan to in the future, regardless of advancements.
- 64% say that brand matters either “a lot” or “some” when purchasing soda, the highest level for any food or beverage item.
- 20% of Americans would consider paying $6 or more to have groceries delivered to their place of residence.
Methodology: This poll was conducted from May 07-11, 2018, among a national sample of 2,201 adults. Results from the full survey have a margin of error of plus or minus 2 percentage points.