The Most Loved Food and Beverage Brands Among Young Adults


What are the favorite food and and beverage brands among young adults? How do their consumption habits differ from the general population? A new report from Morning Consult tracking consumer opinions of the food and beverage industry provides insights into these questions and more.

When it comes to their overall favorite brands, 18-29 year-olds share much in common with older generations. Hershey’s, RITZ Crackers, Pillsbury, Kellogg’s, Heinz, and Oreo all make the top 10 brands among 18-29 year-olds and among the general population. To see the full top 10 for all adults, download the report below.

When it comes to how young adults’ preferences differ from the general population, an appetite for energy drinks stands out. Red Bull and Monster Beverage perform significantly better with 18-29 year-olds than they do with the general population.

This data comes from Morning Consult Brand Intelligence, which tracks over 1,700 brands on a daily basis, including over 300 related to the food and beverage industry.

Also in the report:

  • The top 10 most loved food and beverage brands overall
  • A closer looks at the iconic American brand, Campbell’s
  • Key brand tracking data on three of the largest food and beverage conglomerates

Methodology: The rankings were determined using surveys conducted online among a national sample of adults. Between 2,500 and 50,000 adults rated each of the companies from January through March 2018. The average company was surveyed over 12,000 times. The maximum margin of error for a given brand is plus or minus 2 percent. Learn more about Morning Consult Brand Intelligence here.