With Americans demanding more from brands on political and social issues, how can companies decide what stances best serve their consumers?

News is fragmented, social media isn’t representative, and traditional research isn’t fast enough.

Morning Consult conducted survey research to shed light on what consumers really think about companies diving into political and social debates.

The report reveals exclusive insights on:

  • Whether Americans think companies should get involved in the gun debate,
  • The word choice that can make a difference in the gun debate, and
  • How the responses from Delta, MetLife, Dick’s Sporting Goods, and Walmart have affected net favorability for their brands.

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