Our Best Intel: The Racial Pay Gap Among Women, Marvel’s Massive Week, Where Bernie is Losing to Biden, and More


Economic INTELLIGENCE

Sixty-seven percent of women, including 66 percent of white women, in a recent Morning Consult/ASCEND poll agreed that women are paid less than men for doing similar work. But when asked whether non-white women are paid less than white women for doing the same work, that number dropped to 39 percent among all women and 34 percent among white women — even though Labor Department data shows that median earnings among women of color are lower than those of white women.

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Political intelligence

Sen. Bernie Sanders is holding onto much of his support with young people, but former Vice President Joe Biden has gained ground in recent weeks with a key Democratic constituency: young black voters. For the first time, Biden is leading Sanders among black 18- to 29-year-old likely Democratic primary voters, 35% to 30%.

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Brand Spotlight

90%
Have heard of Marvel Studios
61%
Have a favorable opinion
5%
Have an unfavorable opinion

Already the second highest grossing film of all time, “Avengers: Endgame” is unquestionably a cultural force. Newly released Brand Intelligence data finds it also helped boost Marvel Studio’s already sterling reputation with consumers.

In the days following Endgame’s release in late April, 51 percent of Americans reported having seen positive buzz about Marvel studio. That’s seven percentage points higher than the next highest peak in buzz over the last two and a half years (the period Morning Consult has tracked Marvel).  The previous high of 44 percent came in the days following the release of “Infinity War.”

This spike in positive buzz for Marvel also translated to spike in favorability: In early May, Marvel’s favorability peaked at 66 percent, the highest point since Morning Consult began tracking.

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Political Intelligence

Warren’s plan would cancel up to $50,000 in student loan debt for every person with household income under $100,000. The proposal would also make public colleges tuition-free and use Warren’s wealth tax — a 2 percent annual tax on households with $50 million in wealth and a 3 percent tax on income over $1 billion — to pay for its $1.25 trillion price tag over 10 years.

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Brand INTELLIGENCE

The Cannes Film Festival, which begins May 14, and the rest of the international film festival circuit are popular stops for films looking to make a splash during awards season come fall. But new polling shows that the laurels that denote a festival selection on a film poster appear to may have less of a role in attracting audiences than other factors such as reviews and award nominations.

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Other Numbers to Know

+36

Eighty-six percent of Kentucky Republicans approve of Donald Trump. That’s 36 points higher than GOP Gov. Matt Bevin’s approval among the same voters.

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30%

Voters who backed Medicare for All were just as likely to say the current Congress should focus on passing a public health insurance option (30 percent), such as without eliminating the private market, as they were to prioritize Medicare for All (29 percent).

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5%

In 1980, about a quarter of the census tracts in America were almost exclusively white — 97 percent non-Hispanic white or more — and one-third of white residents lived in such a neighborhood. By the latest census data, just 5 percent of white residents live in such a place, mostly in rural areas.

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