Morning Consult’s Most Trusted Brands™ sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture. View the full report.

The 15 Most Trusted Brands Globally

Brands are ranked based on their average net trust rating (the share who say they trust each brand to do the right thing minus the share who distrust). The surveys used to determine the ranking were conducted between March 1 – 30, 2021 in Brazil, Canada, China, France, Germany, India, Italy, Spain, the United Kingdom and the United States. The data comes from Morning Consult Brand Intelligence, which collects tens of thousands of surveys across the globe every day on over 4,000 brands and products. 

Google 1
PayPal 2
Microsoft 3
YouTube 4
Amazon 5
Sony 6
Adidas 7
Netflix 8
Visa 9
Samsung 10
Nike 11
Nestle 12
MasterCard 13
Disney 14
Colgate-Palmolive 15

Report Preview: Chinese and American Companies Lag Behind in Trust Across Markets

To capture global perspectives and regional nuances on the state of consumer trust, Morning Consult spoke with thousands of adults in key international markets, including the world’s largest economies, in March 2021. The full report, titled Catalyzing Consumer Trust in a Changed World, is available here.

This chart shows the share of adults in each market who trust each of the following to act in the best interest of consumers:

View the Full Global Trust Landscape Report

In today’s world, trust is a currency that a brand cannot live without. Explore the interactive report looking at how brands can earn trust across the globe, and how COVID-19 has shaped consumer trends.



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