Morning Consult’s Most Trusted Brands™ sets the benchmark for gauging brand trust and outlines how global trends will shape the future of consumer culture. View the 2022 rankings.

View the 2022 Rankings

Morning Consult’s 2022 rankings are now live. View the latest data here.

The 15 Most Trusted Brands Globally

Brands are ranked based on their average net trust rating (the share who say they trust each brand to do the right thing minus the share who distrust). The surveys used to determine the ranking were conducted between March 1 – 30, 2021 in Brazil, Canada, China, France, Germany, India, Italy, Spain, the United Kingdom and the United States. The data comes from Morning Consult Brand Intelligence, which collects tens of thousands of surveys across the globe every day on over 4,000 brands and products. 

Google 1
PayPal 2
Microsoft 3
YouTube 4
Amazon 5
Sony 6
Adidas 7
Netflix 8
Visa 9
Samsung 10
Nike 11
Nestle 12
MasterCard 13
Disney 14
Colgate-Palmolive 15

View the Global Trust Landscape Report

In today’s world, trust is a currency that a brand cannot live without. Explore the interactive report looking at how brands can earn trust across the globe, and how COVID-19 has shaped consumer trends.

Industry-Level Trust Rankings and Insights

In addition to the overall Most Trusted Brands ranking, Morning Consult is diving into how trust plays across a range of categories. Sign up to be the first to receive the data.



Morning Consult