Brand Intelligence is now collecting brand-tracking data from 12 countries. Explore
Policymakers across the country are grappling with a stunning transition underway in the United States’s $380 billion electricity sector. Electricity consumption is flat, cleaner energy sources are dramatically increasing market share while nuclear and fossil fuel generation plants struggle to maintain economic viability, and new consumer-empowering technology innovations promise to transform how households and businesses use energy.
The U.S. electricity sector hasn’t seen such foment since 20 years ago, when state and federal policymakers began to introduce competitive reforms to the staid monopoly-regulated electric utility industry. While the Federal Energy Regulatory Commission acted to establish the wholesale power markets that now dominate most of the country, many states acted to open up retail markets so that for the first time in more than a century electricity consumers could choose from among competing suppliers.
Indeed, until California’s well-intentioned but poorly conceived first-in-the-nation experience with electricity competition, it appeared that a majority of states across the country would restructure their electricity markets to enable competition. But after California, some states poised to enact restructuring declined to do so, and others that had adopted competitive reforms reversed course.
Nevertheless, slightly more than a dozen states and the District of Columbia, which account for one-third of all electricity generation and consumption in the country, persisted with the task. They learned from California’s mistakes and created vibrant retail competition programs that have grown and prospered over the past 20 years, benefiting consumers with abundant choices among increasingly innovative, clean and cost-competitive electricity product and service offerings.
So for two decades we’ve had what U.S. Supreme Court Justice Louis Brandeis described as laboratories of democracy at work, with one set of states preserving monopoly utility regulation while another set pursued competition and customer choice.
And as shown in a new white paper commissioned by the Retail Energy Supply Association, entitled “RESTRUCTURING RECHARGED — The Superior Performance of Competitive Electricity Markets 2008-2016,” the verdict is in: Consumers with competitive choice are disproportionately benefiting. Using U.S. Energy Information Administration data, the white paper by Philip R. O’Connor, Ph.D., former chairman of the Illinois Commerce Commission, found that competitive choice jurisdiction customers fared demonstrably better in terms of price, investment and efficiency than did those who remained under monopoly regulation.
Weighted average prices in the group of 35 monopoly states have risen nearly 15 percent while in the 14 competitive markets total weighted average prices have declined 8 percent. Inflation-adjusted price changes for major customer classes in choice and monopoly states are starkly different, declining 18 percent for customers in competitive jurisdictions compared to the experience in monopoly states.
It is no surprise then that relatively sophisticated commercial and industrial electricity customers have widely embraced competition, and we’ve a seen a majority of customers in those classes benefit by purchasing electricity from non-utility suppliers in competitive choice states, particularly as competition enables access to cleaner energy supply options. But residential customers are increasingly benefiting from the competitive marketplace too.
Between 2003 and 2008, the number of residential accounts served in competitive jurisdictions by non-utility providers more than tripled from about 2.3 million to 7.1 million, and more than doubled again since to average more than 16.4 million annually. For jobs-producing commercial and industrial customers, between 2003 and 2008 those served by non-utility suppliers grew 240 percent, from 436,000 to nearly 1.6 million. Since then we’ve seen a near doubling again with competitive commercial and industrial accounts averaging more than 2.9 million and exceeding 3 million in 2016.
Dr. O’Connor’s analysis also found a sharp contrast between the two sets of states in terms of innovation. Competitive choice jurisdictions are enabling innovation in customer-empowering alternatives such as “green” energy options and smart thermostats that allow customers to better manage how and when they use electricity. Monopoly utilities, meanwhile, are inherently inhospitable to innovation, his analysis found. This is especially important when one considers the many innovative ideas emerging from Silicon Valley that will power the electricity sector and consumers into a clean energy future.
It is against this backdrop of growing evidence that competitive markets are delivering real and tangible benefits in terms of pricing and innovation that policy makers in several states are beginning to consider once again taking steps to introduce competition in electricity to retail customers. Given the demonstrably superior performance of retail choice markets, a coming second wave of retail electricity market restructuring has begun, as evidenced by ongoing debates in Nevada and California.
Consumers want and expect choices. Given the stunning economic and technological transformation underway in the electricity industry, it makes little sense to cling to a monopoly regulatory model for electricity that is a vestige of 19th century economic thinking and a barrier to the efficient 21st century clean-energy economy that consumers and policymakers seek to embrace.
Darrin Pfannenstiel, senior vice president and associate general counsel for Stream, a Dallas-based competitive retail energy supplier, is president of the Retail Energy Supply Association, a broad and diverse group of retail energy suppliers who share the common vision that competitive retail electricity and natural gas markets deliver a more efficient, customer-oriented outcome than the regulated utility structure.
Morning Consult welcomes op-ed submissions on policy, politics and business strategy in our coverage areas. Updated submission guidelines can be found here.