Brand Intelligence

The future of brand management
Morning Consult Brand Intelligence delivers millions of survey interviews on thousands of brands to provide real-time insight and analytics into the most important brand metrics.
By the numbers
8,163,198 survey research interviews on 3,383 brands across 12 countries.
Countries
  • india
  • australia
  • united states
  • united kingdom
  • russia
  • china
  • mexico
  • germany
  • canada
  • france
  • brazil
  • japan
Brands

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Use Cases
Select a solution below to learn more.
The Data
A 360-degree view of your brand, in one screen. Every day.
  • What consumers Think
    Collecting over 3 million market research interviews
  • What consumers Say
    Evaluating over 100 million social media posts
  • What consumers See
    Analyzing over 85,000 news media outlets
  • What consumers Think
    Collecting over 3 million market research interviews
  • What consumers Say
    Evaluating over 100 million social media posts
  • What consumers See
    Analyzing over 85,000 news media outlets

Product Features

Click below to learn about our full suite of capabilities in one, user-friendly platform.
Brand Metrics
100+ Demographics
Continuous Tracking
Geographic Data
Competitor Brands
Download & Share Analysis
Brand Metrics
100+ Demographics
Continuous Tracking
Geographic Data
Competitor Brands
Download & Share Analysis
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Brand Metrics

Brand Intelligence tracks key indicators for every brand, including:

 

+ Brand Favorability and Awareness
+ Purchasing Consideration
+ Trust
+ Corporate Social Responsibility
+ Buzz/Recall
+ Employer Admiration
+ Net Promoter Score

100+ Demographics

Brand Intelligence conducts survey research at scale to identify key targets across 100+ demographics, profiles, and custom segments.

Continuous Tracking

Through daily brand tracking, Brand Intelligence gives companies the ability to monitor their brand in times of crisis, through a major campaign, and other key moments.

Geographic Data

With data tracked down to the ZIP code, Brand Intelligence helps brands understand how they perform at national, state, DMA, and ZIP code levels.

Competitor Brands

Brand Intelligence allows users to compare a brand’s performance against top competitors across survey research, economic, social media, and news media metrics.

Download & Share Analysis

With built-in tools, users can instantly create, download, and email customized reports for key stakeholders to easily digest the data and trends.

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Don't take our word for it

This kind of real-time brand tracking has become a necessity.

Wired

Lead the future of brand management.
All it takes is a demo
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