Brand Intelligence tracks key indicators for every brand, including:
+ Brand Favorability and Awareness
+ Purchasing Consideration
+ Corporate Social Responsibility
+ Employer Admiration
+ Net Promoter Score
Brand Intelligence conducts survey research at scale to identify key targets across 100+ demographics, profiles, and custom segments.
Through daily brand tracking, Brand Intelligence gives companies the ability to monitor their brand in times of crisis, through a major campaign, and other key moments.
With data tracked down to the ZIP code, Brand Intelligence helps brands understand how they perform at national, state, DMA, and ZIP code levels.
Brand Intelligence allows users to compare a brand’s performance against top competitors across survey research, economic, social media, and news media metrics.
With built-in tools, users can instantly create, download, and email customized reports for key stakeholders to easily digest the data and trends.
This kind of real-time brand tracking has become a necessity.