Brands have had to rely on limited, inaccurate, slow, and expensive ways of conducting market, competitor, and consumer research to earn market share, showcase competitive advantage, and demonstrate value. Until now.
Brand Intelligence evaluates brands by over 100 different demographics to reveal deep insights about what specific consumer groups think about your brand and competitors.
Custom Profile Analysis
Brand Intelligence enables users to combine multiple crosstabs and create custom consumer profiles for more targeted evaluation.
With large sample sizes, geo-tagging of respondents, and advanced multilevel regression analysis, Brand Intelligence builds highly detailed maps visualizing consumer sentiment at higher accuracy and lower cost than traditional survey research methods.
3,253,944 survey research interviews on 3,112 brands