special report

The Public's Perceptions on Podcasts

Podcasting is having a moment. Listeners are expected to top 100 million by the end of this year, with ad spending projected to reach $1 billion in 2021. But relatively little is known about regular podcast listeners.

Morning Consult interviewed 4,400 U.S. adults, including 1,287 who listen to podcasts at least a few times every week, to gauge their attitudes on everything from the impact of host-read ads to their favorite podcast genres. We even asked the next generation of listeners, Generation Z, what they want to listen to.

Converting Podcast Listeners Into Paying Customers Isn’t Easy, but Taking Out the Ads Is a Good Start

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special report

The Public's Perceptions on Podcasts

Converting Podcast Listeners Into Paying Customers Isn’t Easy, but Taking Out the Ads Is a Good Start

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For Independent Podcasters, Crowdfunding Can Lead to Profitability

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Digital-Native Gen Zers Have Yet to Fully Embrace Podcasts. Networks Have a Plan to Fix That: Influencers

Podcasts for Kids Are Providing Screen-Free Pandemic Entertainment

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