LAST UPDATE: JAN. 26, 2022
Tracking the Return to Normal: Entertainment
This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. Learn more and sign up for alerts.
Movie theaters, concert venues and amusement parks were just some of the businesses forced to shutter their doors when the COVID-19 pandemic took hold of the United States in March 2020. And while some of these businesses have attempted to reopen and recover, not all consumers are ready to leave streaming behind and resume out-of-home entertainment. As vaccines are distributed, Morning Consult will continue to monitor consumer comfort in going to the movies, concerts, amusement parks, theaters and museums.
Morning Consult is tracking pent-up demand and excitement for many of the activities listed on this page. Bookmark this page for weekly updates of these figures, and read our deep dive on which industries will see a post-pandemic boom in consumer demand.
KEY TRENDS
- Comfort With Going to the Movies Continues to Tick Up: Amid a quiet weekend at the box office, comfort with going to movie theaters climbed 1 percentage point from last week to 44%, equal to comfort levels reported on Dec. 30.
- Consumers’ Timeline for Returning to the Movies Fluctuates: 16% of adults said they would feel OK heading back to the movies within the next month, down 4 points from last week and equal to the share who said the same in a Jan. 6 poll. The share of consumers who said they are already going to the movies increased from 16% to 18%.
Tracking the Return to Normal
“When will things return to normal?” is a common refrain murmured within political, business and health care leadership circles. To help answer this complicated question, Morning Consult is tracking a number of key indicators in its public opinion polling, from willingness to get a COVID-19 vaccine to consumers’ comfort level in returning to leisure activities such as dining out to what people are streaming during the pandemic. We’ll be updating these pages every week with new data and analysis: