Explore Morning Consult’s latest data tracking the public’s views on the pandemic here and trends in consumer comfort here.


Tracking the Return to Normal: School

Morning Consult is tracking how safe parents feel about their children returning to school amid the COVID-19 pandemic


This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. 

Of the countless disruptions caused by the COVID-19 pandemic, few are as fraught or impactful as shifts from in-person learning to remote schooling. The vaccination rollout is providing a light at the end of the tunnel, but thorny questions remain about timing and protocols for classrooms. To show how sentiment is shifting over time, Morning Consult tracks how parents are weighing these decisions as the pandemic lags on.


Most Parents Think In-Person Learning Is the Best Instructional Model
Parents of children aged 5 to 18 were asked, "Which is the best model for K-12 students?"
*Prior to the April 14-17 survey, parents were asked “Which is the best model for K-12 students for the school year starting in Fall 2021?”

About 2 in 3 Parents Are Currently Comfortable With In-Person Learning
Parents of children ages 5 to 18 were asked, “Based on what you know about the COVID-19 pandemic, about when do you expect you will feel comfortable with your child(ren) returning in-person to school?”

Most Parents Believe Schools Are Reopening at the Right Speed
Parents of children aged 5 to 18 were asked, “Thinking about the speed of schools reopening for in-person instruction where you live, would you say that schools are being reopened too quickly, too slowly, or at about the right speed?”

Tracking Perceptions of COVID-19 Vaccination for In-Person Instruction
The share of parents who at least "somewhat" agree with the following:
*Prior to the Oct 15-17 survey, parents were asked if they agreed with the statements: “All teachers should be vaccinated for COVID-19 before returning to the classroom for in-person instruction,” and “All students should be vaccinated for COVID-19 before returning to the classroom for in-person instruction”

Tracking the Return to Normal

When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as the pandemic unfolds.

To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed.


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