LAST UPDATE: August 4, 2021
Tracking the Return to Normal: School
This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. Learn more and sign up for alerts.
Of the countless disruptions caused by the COVID-19 pandemic, few are as fraught or impactful as shifts from in-person learning to remote schooling. The vaccination rollout is providing a light at the end of the tunnel, but thorny questions remain about timing and protocols for a return to the classrooms. Leading into the fall 2021 semester, Morning Consult will track how parents are weighing these decisions on a weekly basis. The latest results are based on a survey of 544 parents of children ages 5 to 18, conducted July 29, 2021 t0 August 2, 2021. As more results come in, Morning Consult will begin trending to show how sentiment is shifting over time.
Tracking the Return to Normal
When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.
To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. We’ll be updating these pages every week with new data and analyses. Sign up for alerts below.