LAST UPDATE: JUNE 9, 2021

Tracking the Return to Normal: Socializing

Morning Consult is tracking how safe the public feels returning to everyday social interactions
By: Wesley Case

 

This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. Learn more and sign up for alerts.

The COVID-19 pandemic has made socializing with others taboo. One important aspect in discerning consumers’ overall comfort levels is understanding their willingness to re-enter these social settings. Morning Consult will continue tracking the public’s comfort with various social situations throughout 2021.

Morning Consult is tracking pent-up demand and excitement for many of the activities listed on this page. Bookmark this page for weekly updates of these figures, and read our deep dive on which industries will see a post-pandemic boom in consumer demand.

KEY TAKEAWAYS

Americans' Comfort With Socializing With Others in Public Hits 60%
The share of U.S. adults who said they feel comfortable doing the following activities right now:
Weekly surveys are conducted among roughly 2,200 U.S. adults and have a margin of error of +/-2%.

Millennials' Comfort in Socializing With Others Increases to 64%
The share of respondents who said they feel comfortable socializing in public places right now:
Weekly surveys are conducted among roughly 2,200 U.S. adults and have a margin of error of +/-2%.

Gender Gap in Comfort Dating Persists
The share of respondents who said they feel comfortable dating right now
Weekly surveys are conducted among roughly 2,200 U.S. adults and have a margin of error of +/-2%.

63% of Americans Say They're 'Always' Donning a Mask
Respondents were asked how often they're wearing face masks
Weekly surveys are conducted among roughly 2,200 U.S. adults and have a margin of error of +/-2%.

Consumer Excitement Levels for Returning to Socializing
Respondents were asked how excited they were about the opportunity to socialize with people in public places when the pandemic is under control and the economy has fully reopened
Weekly surveys are conducted among roughly 2,200 U.S. adults and have a margin of error of +/-2%.

Tracking the Return to Normal

When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.

To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. We’ll be updating these pages every week with new data and analyses. Sign up for alerts below.

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