LAST UPDATE: FEB. 17, 2021
Tracking the Return to Normal: Sports
This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. Learn more and sign up for alerts.
After going to incredible lengths to return to play, sports properties and teams continue to face major challenges as the pandemic drags on. Chief among them is the limited ability to host fans in stadiums and arenas. Gate revenue alone has accounted for more than a quarter of the overall pie in recent non-pandemic years, which doesn’t account for other related items like concessions, parking and on-site sponsorship. Sports properties will need to provide fans with peace of mind about coming together in stadiums and arenas as soon as they are able to re-open their doors.
tracking the return to normal
When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.
To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. We’ll be updating these pages every week with new data and analyses. Sign up for alerts below.