THIS DATA HAS A NEW HOME

Explore Morning Consult’s latest data tracking the public’s views on the pandemic here and trends in consumer comfort here.

LAST UPDATE: JUNE 22, 2022

Tracking the Return to Normal: Sports

Morning Consult is tracking Americans' comfort attending sporting events in light of the COVID-19 pandemic
By: Mark J. Burns

 

This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. 

After going to incredible lengths to return to play, sports properties and teams continue to face major challenges as the pandemic drags on. Chief among them is the limited ability to host fans in stadiums and arenas. Gate revenue alone has accounted for more than a quarter of the overall pie in recent non-pandemic years, excluding related items like concessions, parking and on-site sponsorship. Sports properties will need to provide fans with peace of mind about coming together in stadiums and arenas if they want a return to business as usual.

Share of U.S. Adults, Sports Fans Comfortable Attending a Game Right Now
The share of respondents who said they feel comfortable going to a sporting event today
Weekly surveys are conducted among a representative sample of 2,200 U.S. adults with an unweighted margin of error of +/-2 percentage points.

Comfort Attending Sporting Events by Generation
The share of respondents who said they feel comfortable going to a sporting event right now
Weekly surveys are conducted among a representative sample of 2,200 U.S. adults with an unweighted margin of error of +/-2 percentage points.

Share of Sports Fans Who Feel Safe Going to Events By Setting, Capacity
The share of sports fans who said they feel comfortable going to a sporting event right now
Weekly surveys are conducted among a representative sample of 2,200 U.S. adults with an unweighted margin of error of +/-2 percentage points.

tracking the return to normal

When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as the pandemic continues to unfold.

To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. 

STAY INFORMED

Sign up to receive the latest sports comfort data

All fields are required

Morning Consult