LAST UPDATE: APRIL 21, 2021
Tracking the Return to Normal: Travel
This tracker is part of a series from Morning Consult gauging when consumers will return to normal activities in the wake of the COVID-19 pandemic. Learn more and sign up for alerts.
When the pandemic first hit the United States last year, the travel industry ground to a halt. Over the summer, people started to venture out again, mostly sticking to road trips close to home. Thanksgiving and winter holidays then saw significant traffic despite pleas from the Centers for Disease Control and Prevention for Americans to stay at home, but recovery in the travel market remains out of immediate reach. While many are eager to reschedule vacations, comfort with the idea of doing so remained stagnant through 2020.
Morning Consult is tracking pent-up demand and excitement for many of the activities listed on this page. Bookmark this page for weekly updates of these figures, and read our deep dive on which industries will see a post-pandemic boom in consumer demand.
Tracking the Return to Normal
When will things return to normal and what will our new normal look like? It’s a question that business, economic and government leaders are grappling with as more and more Americans receive the COVID-19 vaccine.
To help answer this complicated question, Morning Consult is tracking how consumer attitudes are shifting across a wide range of categories, from travel to entertainment to dining, to gain greater insight into not only when consumers will be ready to return to their normal activities, but how their habits will be forever changed. We’ll be updating these pages every week with new data and analyses. Sign up for alerts below.