Tracking Trends in the Food and Beverage Industry
The food & beverage industry is navigating a complex landscape as consumers’ eating and drinking patterns continue to fluctuate amid the pandemic. In 2022, constantly evolving macro forces — from concerns about the broader economy to the future of work — will play an even bigger role in shaping daily choices around eating and drinking. Leaders in food & beverage must stay informed on consumers’ changing attitudes and behaviors around grocery shopping, cooking and dining out.
Morning Consult is tracking consumer trends in the food & beverage industry through a monthly survey of U.S. adults. We’ll be updating this page with new and essential data and analyses every month. Sign up for alerts below.
The methodology for the monthly tracker is included at the bottom of this page.
KEY TAKEAWAYS
Amid ongoing inflation in grocery prices, a larger share of consumers said their monthly grocery bill went up: 38% of U.S. consumers said they spent more on groceries in May, up 5 percentage points month over month. Among higher-income households and those with children at home, 45% said they spent more on groceries in May, which is up 7 and 9 points, respectively, since April.
Cost concerns continue to climb in grocery. The share of consumers who said they are very concerned about costs reached its highest level in each grocery category since Morning Consult started tracking.
Food insecurity is on the rise. The share of U.S. adults who said they often or sometimes did not have enough food to eat in the past month increased from 11% in April to 14% in May. Food insecurity is even more pronounced this month among those with annual household income below $50,000 (18%) and those with children living at home (17%).
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Trends in grocery shopping
How Consumers Get Groceries
Online Grocery Shopping Trends
Perceived Change in Grocery Spending
Consumer Concerns About the Cost of Groceries
Measuring Food Insecurity
Cooking Behaviors
Home Cooking Trends
Consumers Who Tried New Recipes This Month
Meal Kit Trends
Restaurant Trends
Dining, Takeout and Food Delivery Trends
Frequency of Using Restaurant Types
Alcohol Consumption Trends
Trends in Alcohol Consumption Frequency
Trends in Alcohol Consumption Frequency by Gender
Health and Wellness Trends in Food & Beverage
Healthy Eating Trends
Consumers’ Healthy Eating and Drinking Habits
Consumer Diet Preferences
Sustainability in Food & Beverage
METHODOLOGY
The Morning Consult Food & Beverage Monthly Trend Tracker relies on Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 2,200 U.S. adults and an unweighted margin of error of plus or minus 2 percentage points.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com
About the Author
Emily Moquin is the food and beverage analyst at global intelligence company Morning Consult, where she conducts research, authors analyst notes, and advises leaders in the food and beverage industry on how to apply insights to make better business decisions.
Email press@morningconsult.com to speak with a member of the Morning Consult team.