Smart Appetite logo Smart Appetite logo
Tracking Trends in the Food and Beverage Industry

Updated: Sept. 12, 2022 | By Emily Moquin

The food & beverage industry continues to navigate a complex landscape as constantly evolving macro forces — from concerns about the broader economy to the future of work — shape daily choices around eating and drinking. Leaders in food & beverage must stay informed on consumers’ changing attitudes and behaviors around grocery shopping, cooking and dining out.

Morning Consult is tracking consumer trends in the food & beverage industry through a monthly survey of U.S. adults. We’ll be updating this page with new and essential data and analyses every month. Sign up for alerts below. 

The methodology for the monthly tracker is included at the bottom of this page.

KEY TAKEAWAYS

Food insecurity is on the rise, especially among those with an annual household income below $50,000. When asked to describe the food situation in their household over the past month, 19% of low-income adults said they often or sometimes did not have enough food to eat, up 6 percentage points since January.

Economic concerns continue to depress restaurant demand. The share of consumers who said they dined at a restaurant at least once a week has remained steady throughout 2022, despite a marked increase in comfort dining out during the same time period. Furthermore, the shares ordering takeout and delivery at least once a week dipped 3 and 4 points, respectively, from July. 

Consumers report using meal kits less frequently. Parents with kids under 18 in the household, who are among the heaviest users, were 8 points less likely to say they used a meal kit at least once a month in August compared with July. Parents may have relied more on meal kits when busy summer schedules were in full swing, whereas August signals a return to routines alongside the start of school.

SUBSCRIBE

Get our best data and insights delivered to your inbox

All fields are required

Trends in grocery shopping

How Consumers Get Groceries

Share of respondents who said they got groceries the following ways in the past month:

Online Grocery Shopping Trends

Shares of respondents in key demographics who said they ordered groceries online at least once a week in the past month

Perceived Change in Grocery Spending

Respondents were asked how spending on groceries changed this month compared with the previous month

“Don’t know/No opinion” responses not shown
Consumer Concerns About the Cost of Groceries

Share of respondents who said they are very concerned about the cost of the following categories:

Measuring Food Insecurity

Shares of respondents who said they often or sometimes did not have enough food to eat in the past month

Cooking Behaviors

Home Cooking Trends

Share who said they did the following at least once a week in the past month:

Consumers Who Tried New Recipes This Month

Shares who said they tried a new recipe for the first time in the past month

Meal Kit Trends

Shares from key demographics who said they cooked using a meal kit in the past month

Restaurant Trends

Dining, Takeout and Food Delivery Trends

Share who said they did the following at least once a week in the past month:

Frequency of Using Restaurant Types

Respondents were asked how often they purchased food or beverages from the following types of restaurants in the past month:

Figures may not add up to 100% due to rounding

Alcohol Consumption Trends

Trends in Alcohol Consumption Frequency

Share of U.S. adults ages 21 and older who said they drank the following at least once a week in the past month:

Trends in Alcohol Consumption Frequency by Gender

Shares of U.S. adults ages 21 and older who said they drank the following at least once a week in the past month:

Health and Wellness Trends in Food & Beverage

Healthy Eating Trends

Respondents were asked if they do any of the following:

Consumers’ Healthy Eating and Drinking Habits

Shares who said they plan to choose healthier foods and drinks next month

Consumer Diet Preferences

Respondents were asked if each of the following describes their diet:

Sustainability in Food & Beverage

Shares of respondents who said food sustainability is very important to them

Read More

METHODOLOGY

The Morning Consult Food & Beverage Monthly Trend Tracker relies on Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 2,200 U.S. adults and an unweighted margin of error of plus or minus 2 percentage points.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com

About the author

Emily Moquin is the food and beverage analyst at global intelligence company Morning Consult, where she conducts research, authors analyst notes, and advises leaders in the food and beverage industry on how to apply insights to make better business decisions.

Email  to speak with a member of the Morning Consult team.

Morning Consult