NHL Jerseys Now Have Ads. Fans, Surprisingly, Don’t Mind Them

Nearly 1 in 3 NHL fans said they’d prefer to purchase their favorite team’s jersey with a corporate sponsor’s logo, per a new Morning Consult survey

Saudi-Backed LIV Golf Faces an Uphill, Winding Putt to Relevance

Phil Mickelson’s net favorability rating dropped 14 percentage points among PGA Tour fans after his move to the new golf venture

Inside the Rapid Expansion of the NBA and NFL in Brazil

Executives highlight the strategies they’re using to connect with consumers in the sports-obsessed country

Weird, Unpolished Sports Content Is Thriving on TikTok

Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports

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