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66% of U.S. adults ages 18-34 say they plan to watch the game, down 9 points from 2022, according to a new survey
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Nearly 1 in 3 NHL fans said they’d prefer to purchase their favorite team’s jersey with a corporate sponsor’s logo, per a new Morning Consult survey
Phil Mickelson’s net favorability rating dropped 14 percentage points among PGA Tour fans after his move to the new golf venture
Executives highlight the strategies they’re using to connect with consumers in the sports-obsessed country
Executives say influencer marketing and the creator economy are still huge, untapped growth areas for U.S. sports