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Brand Reputation
Latest
Sports Marketing
The WNBA Is Poised for a Banner Year
April 9, 2024
Air Travel
Trust in Boeing Continues to Dip, but It’s Not Impacting Airlines
March 5, 2024
Brand Reputation
Americans’ Interest in the Super Bowl Hits a High
February 7, 2024
Brand Reputation
Kyte Baby’s Parental-Leave Debacle Is a Cautionary Tale for Brands in 2024
January 29, 2024
Brand Reputation
Consumer Perceptions of Inclusive Marketing
January 24, 2024
Air Travel
Boeing 737 Max 9 Blowout Blemishes Consumer Trust in the Air Giant
January 16, 2024
Brand Intelligence
Charts From Our Brand Intelligence Platforms: Q4 2023
January 8, 2024
Advertising
2024 Marketing & Advertising Trends: Ad Format Experimentation, Influencer Power and Brand Reinventions
December 13, 2023
China
How to Survive a Chinese Consumer Boycott
December 6, 2023
Brand Intelligence
Consumers' Love for PayPal Has Not Wavered Despite Increased Competition and Leadership Changes
December 6, 2023
Influencers
Consumers Love Influencer Brands, and Selena Gomez’s Rare Beauty Leads the Way
December 4, 2023
Social Media
Hate Speech Is a Common Sight for Social Media Users. Here’s How They Want Advertisers to Respond
November 28, 2023
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