special report
The State of Gaming
In this series, Morning Consult takes a closer look at the $200 billion global video game industry, polling gamers in the United States on their playing and spending preferences. The stories provide a snapshot of the average U.S. gamer, revealing what type of games they like to play (and how they like to play them), as well as what they think of some of the industry’s biggest brands. As gaming only grows bigger, understanding casual and hardcore gamers will be critical in determining where the industry might be headed.
The Subscription Economy Has Officially Infiltrated Gaming
Half of the gaming market, including a strong majority of millennial gamers, say they pay for at least one service as industry shifts toward subscriptions