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The 2020 Tokyo Olympics

With the COVID-19 pandemic still threatening public safety a year after the Tokyo Olympics were initially postponed, the Summer Games were never going to be business as usual. And the storylines haven’t stopped there, from U.S. gymnast Simone Biles’ exit from most competitions to the participation of transgender athletes and the International Olympic Committee’s shifting protest policy, to name a few. Find all of Morning Consult’s Tokyo Olympics coverage from senior sports reporter Alex Silverman below.

Post-Olympics Insights: Suni Lee’s Rise, Peacock’s Performance and a Look to Beijing’s Winter Games

Lee became one of Team USA’s most popular athletes, according to a new poll, following her performance in Tokyo

Nike, Coca-Cola Are the Brands Most Associated With the Olympics

19% of consumers say they most associate Nike with the games; 8% say Coke

After Simone Biles’ Olympic Withdrawals, Polling Points to Widespread Respect for Athletes’ Mental Health

4 in 5 Americans agreed that elite athletes should prioritize mental health, even if it means not competing

Americans Are Disinterested, Disengaged in the Tokyo Olympics

60% of U.S. adults said they hadn’t watched much or any of this summer’s games through one week

The IOC Loosened Its Policy on Olympic Athlete Protests. Polling From 5 Countries Suggests They Got It Right

A plurality of respondents in the United States, United Kingdom, Australia, Germany and Mexico said the guidelines released last month are “appropriate”

Ahead of Trans Woman’s Historic Olympic Debut, Americans Weigh in on Transgender Participation in Women’s Sports

43% of U.S. adults said trans women should not be allowed to compete in women's sports regardless of testosterone levels

After Sha’Carri Richardson’s Olympic Snub, Americans Are Divided on Whether Athletes Should Be Allowed to Use Marijuana

Data indicates Richardson would have been among Team USA’s most prominent stars at the Tokyo Games

Opposition to Olympics Among Japanese Adults Softens as COVID-19 Cases Increase Again

62% of Japanese adults believe the Summer Games should be postponed again or canceled, down from 71% last month

Simone Biles Emerges as One of America’s Favorite Sports Figures Ahead of Tokyo Olympics

The 24-year-old gymnast was the fourth most popular choice for “favorite sports figure” among U.S. adults in an open-ended survey conducted earlier this month

Baby Boomers and the Tokyo Olympics: New Data Raises Questions About the Typically Reliable Generation’s Plan to Tune In

Viewership appetite among older generation could raise "red flag" for NBC, expert says

Olympics Buck Trend of Interest Gap for Men’s and Women’s Sports

Strong performances at recent Olympics, national pride help drive interest in women’s events at the games, experts say

Japanese Public’s Support for Holding Summer Olympics Deteriorates Amid State of Emergency

17% of Japanese adults are in favor of moving forward with the Olympics, down from 25% in March

GK Elite, Longtime USA Gymnastics Partner, Garners Valuable Olympic Uniform Logo Placement Previously Reserved for Larger Brands

The gold medal-winning women sported the Under Armour logo on their leotards in 2016 and promoted Adidas in 2012

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