Infographic: How Cord-Cutters Are Giving Cable a Run for Its Money

Watching television is America’s favorite pastime (Sorry, baseball.) and there are few limits on how and where people can catch up on their favorite shows.

According to a recent Morning Consult poll, 48 percent of Americans preferred to do so on Netflix in the past six months. While 73 percent of people still said they have a cable or satellite subscription, many are dissatisfied with various components of their service.

The graphic below examines what cable can do to hold its own against streaming services.

Briefings

Brands Brief: Loyalty Programs Drive Youth Brand Choice

Polling shows the differences between Generation Z and millennials when it comes to brand loyalty — the younger generation prefers shopping in-store — but also shows how both demographics value loyalty programs. The Crowdtwist survey noted that few millennials engage with brands via Facebook, despite being active users of the platform.

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