Historic inflation kneecapped purchasing consideration, creating our slowest “Fastest Growing Brands” to date. Download the full report.

The Fastest Growing Brands Overall

This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October.

Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.

Meta 1
GROWTH: +6.5
Crocs 2
GROWTH: +3
Beats by Dre 3
GROWTH: +2.9
STōK Cold Brew 4
GROWTH: +2.8
Milwaukee Tool 5
GROWTH: +2.8
Zelle 6
GROWTH: +2.7
Adobe 7
GROWTH: +2.5
Great Value Cream Cheese 8
GROWTH: +2.5
Gatorade Fit 9
GROWTH: +2.4
Office Depot 10
GROWTH: +2.4
Chobani Yogurt 11
GROWTH: +2.4
T-Mobile 12
GROWTH: +2.4
CELSIUS Fitness Drinks 13
GROWTH: +2.3
Google Sheets 14
GROWTH: +2.1
Major League Baseball 15
GROWTH: +2.1
Major League Baseball 15
GROWTH: +2.1
Chobani 16
GROWTH: +1.9
Häagen-Dazs 17
GROWTH: +1.9
Frito-Lay 18
GROWTH: +1.9
Boost Mobile 19
GROWTH: +1.9
Four Loko 20
GROWTH: +1.8
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Download the Full Report: Case Studies and Analysis

Our team of analysts have dug into the data and spotlighted a wide range of trends, with actionable takeaways about how brands should respond. 

The Fastest Growing Brands by Generation

This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October.

Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.

Roku 1
GROWTH: +10.1
Grand Theft Auto 2
GROWTH: +8.1
Beats by Dre 3
GROWTH: +7.7
GHOST Energy 4
GROWTH: +7.6
Discord 5
GROWTH: +7.6
T-Mobile 6
GROWTH: +7.4
Breeze Airways 7
GROWTH: +7.2
Gaylord Hotels 8
GROWTH: +6.9
Google Sheets 9
GROWTH: +6.8
Capsule Pharmacy 10
GROWTH: +6.5
JW Marriott 11
GROWTH: +6.4
Hinge 12
GROWTH: +6.3
Homes & Villas by Marriott International 13
GROWTH: +6.3
Samsung Galaxy Watch 14
GROWTH: +6.2
Heinz 15
GROWTH: +6.2
Heinz 15
GROWTH: +6.2
Marathon Oil 16
GROWTH: +6.1
Amazon Care 17
GROWTH: +6.1
Citi 18
GROWTH: +6
Bank of America Corp. 19
GROWTH: +5.8
UCLA 20
GROWTH: +5.7
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STōK Cold Brew 1
GROWTH: +5.5
Gatorade Fit 2
GROWTH: +4.9
DiGiorno Pizza 3
GROWTH: +4.8
DEWALT 4
GROWTH: +4.7
Captain Morgan Rum 5
GROWTH: +4.7
WD-40 6
GROWTH: +4.6
Frito-Lay 7
GROWTH: +4.3
CELSIUS Fitness Drinks 8
GROWTH: +3.7
Live Nation 9
GROWTH: +3.7
Kraft Barbecue Sauce 10
GROWTH: +3.7
Meta 11
GROWTH: +3.6
Perrier 12
GROWTH: +3.2
Michelob Ultra 13
GROWTH: +3.1
Magnum Ice Cream 14
GROWTH: +3
Crocs 15
GROWTH: +3
Crocs 15
GROWTH: +3
Apple AirPods 16
GROWTH: +3
Microsoft Excel 17
GROWTH: +3
InterContinental Hotels & Resorts 18
GROWTH: +3
ViX 19
GROWTH: +2.9
Beats by Dre 20
GROWTH: +2.9
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SHEIN 1
GROWTH: +9.3
Meta 2
GROWTH: +9
Boost Mobile 3
GROWTH: +8.3
Doritos 4
GROWTH: +8.2
Bacardi 5
GROWTH: +7.2
Google Docs 6
GROWTH: +6.7
AutoZone 7
GROWTH: +6.5
Krispy Kreme 8
GROWTH: +6.5
Milwaukee Tool 9
GROWTH: +6.4
Google Sheets 10
GROWTH: +6.4
Zelle 11
GROWTH: +6.3
Microsoft Excel 12
GROWTH: +6.2
California Pizza Kitchen 13
GROWTH: +6.1
Crocs 14
GROWTH: +6
Smucker's 15
GROWTH: +5.8
Smucker's 15
GROWTH: +5.8
S. Pellegrino 16
GROWTH: +5.7
Louis Vuitton 17
GROWTH: +5.6
CareerBuilder 18
GROWTH: +5.4
3 Musketeers 19
GROWTH: +5.3
Miller High Life 20
GROWTH: +5.3
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T-Mobile 1
GROWTH: +7.6
Meta 2
GROWTH: +7.3
Booking.com 3
GROWTH: +6.4
Microsoft Outlook 4
GROWTH: +5.8
Great Value Cream Cheese 5
GROWTH: +5.5
Dr Pepper 6
GROWTH: +5.4
Chobani Yogurt 7
GROWTH: +5.3
Office Depot 8
GROWTH: +5.3
Apple 9
GROWTH: +5.1
Xfinity 10
GROWTH: +4.9
YouTube Shorts 11
GROWTH: +4.9
The Coca-Cola Co. 12
GROWTH: +4.8
Cheerios 13
GROWTH: +4.7
Crocs 14
GROWTH: +4.6
Yoplait 15
GROWTH: +4.5
Yoplait 15
GROWTH: +4.5
American Red Cross 16
GROWTH: +4.5
Microsoft Start 17
GROWTH: +4.5
Skechers 18
GROWTH: +4.5
Bisquick 19
GROWTH: +4.4
Zelle 20
GROWTH: +4.3
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Methodology

Morning Consult’s Fastest Growing Brands rankings are determined by measuring growth in the share of consumers who said they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the foundation of this report.

Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-31, 2022, and subtracting the share who said the same from Jan. 1-31, 2022. The Fastest Growing Brands 2022 analysis was conducted among 1,689 brands.

About Brand Intelligence: Morning Consult helps you understand your brand, competitors and market in a way traditional research firms can’t. We survey tens of thousands of people across the globe on over 4,000 brands and products every day. Intelligence provides actionable insights into what consumers think, see and say about your brand and products. Request a demo.