The Fastest Growing Brands Overall
This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October.
Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.
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The Fastest Growing Brands by Generation
This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October.
Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.
Methodology
Morning Consult’s Fastest Growing Brands rankings are determined by measuring growth in the share of consumers who said they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the foundation of this report.
Growth was determined by taking the share of consumers who said they were considering purchasing from the brand from Oct. 1-31, 2022, and subtracting the share who said the same from Jan. 1-31, 2022. The Fastest Growing Brands 2022 analysis was conducted among 1,689 brands.
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