Tracking Trends in the Travel and Hospitality Industry
After being deeply impacted by the pandemic, the travel & hospitality industry is currently navigating an uneven recovery. Leaders of travel and tourism brands must understand ever-evolving consumer preferences and expectations — which in turn are influenced by health concerns, logistical hurdles and new ways of working and living — in order to better serve travelers.
To help leaders stay informed about the most important post-pandemic travel trends, Morning Consult is tracking travelers’ behaviors, attitudes and expectations through a monthly survey U.S. adults.
Find a more detailed methodology for this tracker below.
Key Takeaways
Expect busy airports this holiday season. Half of U.S. adults with leisure travel plans say they’ll be taking a plane, a 4-percentage-point increase from the same time last year. The TSA anticipates airport security checkpoints will be busier than ever, so travelers flying for the holidays should prepare by arriving early.
Price remains travelers’ top transportation and accommodation priority. Despite cooling inflation and cheaper airfares, consumers are still focused on getting the best deal when traveling. Nearly 7 in 10 U.S. adults (68%) said price was their top priority when booking transportation or accommodations, consistent with November 2022.
More travelers are considering cruises. One-quarter of U.S. adults (25%) intending to travel in the next year said their plans “definitely” or “probably” involved a cruise, up 5 points from a year ago.
Leisure Travel Plans
Leisure Travel Destinations
Transportation and Accommodation for Leisure Travel
Leisure Travel Path to Purchase
Business Travel Plans
Transportation and Accommodation for Business Travel
Business Travel Path to Purchase
Booking Priorities for Transportation
Booking Priorities for Accommodation
Booking Drivers
Trust in the Travel Industry
Trust in Travel & Hospitality Brands
Loyalty Program Engagement
Points and Rewards Usage
Impact on Travel Behavior
Source of This Data
Methodology
The Travel & Hospitality Monthly Trend Tracker relies on data collected through Morning Consult’s proprietary survey research capabilities. The interviews are conducted online, and the data is weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. The full survey has a monthly sample size of roughly 2,200 U.S. adults and an unweighted margin of error of +/-2 percentage points.
About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com
