Graphic logo conveying Return to Normal: Consumer Comfort Graphic logo conveying Return to Normal: Consumer Comfort
How the Public's Comfort With a Range of Activities Has Shifted Since the Pandemic Began

Updated: July 27, 2022 | By Wesley Case

Since the start of the COVID-19 pandemic, Morning Consult has surveyed thousands of Americans every week to gauge the effects of the coronavirus on public opinion and consumer behavior across a wide range of categories, from politics and economics to shopping and dining. As the country transitions into a “new normal,” Morning Consult continues to closely monitor how American attitudes are shifting in these later stages of the pandemic.

The Consumer Comfort tracker examines how comfortable the American public feels engaging in a range of different entertainment, socializing and travel activities as the pandemic lags on.

This tracker is updated monthly alongside the Return to Normal: Views on the Pandemic Tracker which monitors the public’s attitudes on the coronavirus, including how leadership has handled the pandemic, vaccination and economic impacts.

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KEY TRENDS IN CONSUMER COMFORT

Consumer Comfort With Social Activities Drops: After the public’s comfort with a number of activities reached new highs last month, comfort decreased across the board in July, including a drop-off of 5 percentage points for attending a wedding (down to 62% from 67%). About 3 in 5 U.S. adults (63%) said they feel comfortable going on a date, down from 67% at the end of June.

Despite comfort with these activities ticking down over the past month, going out to eat remains one of things Americans feel most comfortable doing: Nearly 3 in 4 U.S. adults (74%) said they feel fine dining out. Of the activities Morning Consult tracks each week, only “taking a road trip” garnered a higher share of comfort among respondents, at 78%.

The Public’s Comfort With Going to a Sporting Event Decreases: Americans’ comfort with entertainment activities also dropped from June to July, including comfort with going to a sporting event (down from 56% to 51%, where it held steady all July) and going to the movies (down to 61% from 65%). Still, comfort with both activities is up 15 and 17 points, respectively, since the start of the year.

Comfort With Traveling Falls: Comfort with travel activities also dropped this month, including a 7-point decrease for taking a train (down to 53% from 60% in late June) and a 5-point drop with staying at a major hotel chain (down from 70% to 65%). 

While comfort with domestic (52%) and international flights (38%) each ticked down 3 points from last month, the public’s comfort levels with both activities have made strides this year: Comfort with domestic and international travel is up 16 and 13 points, respectively, since January.

Tracking Consumer Comfort With Socializing

The share of respondents who said they feel comfortable doing the following activities:

Tracking Consumer Comfort With Entertainment

The share of respondents who said they feel comfortable doing the following activities:

Tracking Consumer Comfort With Travel

The share of respondents who said they feel comfortable doing the following travel activities:

About

Methodology

Morning Consult’s Return to Normal: Consumer Comfort relies on a weekly survey that measures how comfortable Americans feel doing day-to-day activities ranging from socializing to entertainment to traveling amid the COVID-19 pandemic. The latest results are based on a survey of 2,210 adults, conducted July 21-22, 2022, with an unweighted margin of error of plus or minus 2 percentage points.

About Morning Consult

Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at morningconsult.com.

About Morning Consult trackers

Morning Consult trackers monitor everything from political sentiment to economic conditions to consumer behavior. They are updated on either a weekly or monthly basis using data from a representative sample, displayed in an easy-to-parse format and accompanied by exclusive insights from leading industry analysts and subject matter experts.

Email press@morningconsult.com to speak with a member of the Morning Consult team.

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