HOW WE DID IT

From 1 Breakthrough Idea to a $1 Billion Global Industry Leader

Morning Consult has raised $60 million in a Series B investment round valuing Morning Consult at $1.01 billion and making us the newest private tech company to achieve a “unicorn” valuation.

How did a $30,000 angel investment become a billion-dollar global company transforming how leaders make decisions?

Morning Consult was founded with the conviction that modern global leaders need better daily intelligence on what people think about brands, the economy, and geopolitics to make intelligent decisions in a time of unprecedented change.

Since our founding in 2014, we have focused relentlessly on revolutionizing the scale, quality, and speed of survey research. We built a data collection technology platform with industry-leading quality standards and access to upwards of 100 million people globally to collect more than 15 million interviews in over 100 countries annually.

Transforming data into actionable intelligence drives our continuous development of proprietary software for global executives to search, analyze, and share more than 7 trillion unique data points. We feature cutting-edge applied technology, including Machine Learning algorithms (ML) and Natural Language Processing (NLP) tools.

Connecting the C-Suite has cemented us as a critical resource. Morning Consult’s solutions are used across the communications, finance, marketing, insights, risk, and strategy functions at more than half of the Fortune 500. Today’s leaders including four of the top five tech companies and 10 of the top 15 financial services companies know the power of our technology. 

Determining the signal from the noise is our unmatched advantage, and we’ve only just begun.

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