Morning Consult data, direct to your systems
The Morning Consult API gives your team direct access to the same data that powers Morning Consult Intelligence, piped automatically into your BI tools, dashboards, data warehouses, and internal applications.
Survey interviews collected
More every day
Countries
What the API Delivers
BI and Analytics Integration
Connect Morning Consult data directly into Tableau, Power BI, Looker, or any internal dashboard. Set your own refresh cadence with no manual exports required.
Data Modeling
Ingest Morning Consult data into marketing mix models, forecasting tools, and other analytical models. Script regular pulls to keep your systems grounded in real consumer signals.
Automated Workflows
Build Morning Consult data into proprietary dashboards, internal applications, and automated pipelines. The API fits your existing stack, not the other way around.
Enterprise-Scale Ingestion
Request up to 100,000 trends in a single bulk API call, returned as a Parquet file ready for Snowflake, BigQuery, or Databricks in under an hour.
How It Works
An API built for teams who want Morning Consult data on their terms.
Get credentials
Work with your Morning Consult team to get API access. You authenticate with your existing MCI credentials.
Browse available data
Use the metadata endpoints to discover tracked brands, survey questions, available scores, demographic filters, and countries included in your subscription.
Request your data
Pull metrics like Net Favorability or Total Awareness, or request weighted survey results showing how respondents answered any question. Every request supports custom audience filters and flexible time aggregation.
Automate
Script regular pulls at whatever cadence your team needs. Once set up, it runs without manual intervention.
The full breadth of Morning Consult Intelligence.
Access the same data available in the Morning Consult Intelligence platform, updated daily across 45+ countries.
Morning Consult Brand Health Metrics: Awareness, Favorability, Purchase Consideration, Trust, Usage, and more
Frequently Asked Questions
No. API access is included with a Morning Consult Intelligence subscription at no additional cost.
The API is a standard REST API that returns JSON responses, so it works with any language that can make HTTP requests. Morning Consult provides code examples in cURL and Python in the API documentation.
Morning Consult fields 30,000 new surveys every day across 48 countries. Most brand and consumer metrics are updated daily, so the data available through the API reflects current consumer behavior, not a static snapshot.
Bulk Data Access lets you request up to 100,000 question-and-audience combinations in a single API call. Results are returned as a Parquet file, typically in under an hour, designed for direct ingestion into data warehouses like Snowflake, BigQuery, and Databricks. It is built for teams running large-scale historical backfills or recurring data pipelines.
API credentials are set up through your Morning Consult account team. Fill out the form below and our team will be in touch.
Ready to integrate Morning Consult data into your systems?
Fill out the form and our team will be in touch to discuss your integration needs.