Your Growth Opportunities, Identified Instantly
The Customer Targeting Agent combines always-on consumer data with expert-designed marketing and research methodology to surface your highest-opportunity audiences, and show you exactly how to reach them.
Powered by thousands of daily consumer interviews across 50+ global markets.
What the Customer Targeting Agent Delivers
See which consumer segments represent your biggest growth opportunities and risks.
Understand who each segment is and what sets them apart.
Know where to find them and how to reach them.
Know what to say — behavioral and lifestyle context that shapes campaign strategy and messaging.
How It Works
A purpose-built workflow only Morning Consult’s data, AI automation, and research expertise can deliver.
Select Your Brand & Market
Choose a brand and country — the agent takes it from there.
The Agent Gathers Context
The agent conducts real-time web research on the brand to understand its strategic goals, target audiences, and market position before the analysis begins.
Segments Are Identified
The agent evaluates a comprehensive set of demographic, behavioral, and psychographic dimensions to surface and prioritize the highest-opportunity audiences across four growth groups.
Segments Are Profiled
The agent assembles a detailed profile for each segment — who they are, where to find them, and how to reach them — delivered in a structured, editable report.
Equip Your Team With the Next Generation of Growth Intelligence
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