Gabor-Granger Pricing
Find the price customers will actually pay.
By systematically testing price levels, we map how demand changes as prices move — revealing where elasticity tightens, where volume drops off, and where price increases are most viable.
Conjoint Analysis
Predict who you win and lose when price changes.
By embedding price within a realistic choice environment, we can simulate market share, demand shifts, and competitive substitution — showing who you win, who you lose, and why.
Integrated Pricing Design
Build pricing systems that work together — not against each other.
Morning Consult’s integrated pricing design brings together base price, fees, discounts, bundles, and tiers to evaluate how pricing systems work as a whole.
