Brand Reputation

Your Reputation, Explained Instantly

The Reputation Agent uses continuous consumer data and proven reputation science to diagnose shifts and deliver trusted, stakeholder-ready insight in minutes.

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What the Reputation Agent Delivers

1 (1)

See your brand’s Reputation Score and compare performance against competitors and your category.

2-1

Understand which components are lifting or dragging down your Reputation Score.

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See which audiences are contributing most to gains or declines.

4 (1)

Connect reputation shifts to recent news events and narrative themes.

How It Works

A purpose-built workflow only Morning Consult’s rigorous data and research expertise can deliver.

Set Your Brand & Market

Each report begins with the right brand, competitive set, and category context — the curation step that ensures every analysis is tailored.

Data Is Retrieved Automatically

Using Morning Consult’s continuous, proprietary global tracker, the agent pulls your Reputation Score, component trends, audience movement, competitor benchmarks, and category signals — all validated and up to date.

Insights Are Analyzed & Contextualized

The agent applies expert-designed reputation frameworks to evaluate quarterly trends, benchmark against competitors, identify audience-level shifts, and integrate verified news context that clarifies which narratives shaped perception.

Analysis is Synthesized Into One Clear Narrative

The agent builds visualizations and assembles a structured, coherent report written specifically for communications and corporate affairs teams — answering the questions leaders ask most: what changed, why it matters, and where to focus next.

“This is not AI trying to approximate expertise. It’s Morning Consult’s reputation science — scaled through continuous data and AI.”
1516320967176
Ivan Rocabado
Lead Solutions Architect, Reputation
Morning Consult

Equip Your Team With the Next Generation of Reputation Intelligence

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