AI Market Research Agents

Instant Insight With
AI Agents

Built on expert-designed frameworks and Morning Consult’s always-on global consumer data, AI Deep Research Agents analyze trends, drivers, and media context to deliver clear, ready-to-use insights in minuteswithout manual work.

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“Within seconds I had what would have taken untold amounts of time and resources to do."
michael_stutts
Michael Stutts
Chief Brand Officer
Dollar Shave Club

How AI Research Agents Work

AI Agents combine Morning Consult’s continuous consumer data with cutting-edge technology and expert-designed frameworks to automate market research workflows and assemble clear, stakeholder-ready reports — automatically.

Set Your Brand & Market:

Each agent begins by grounding the workflow in the right competitive set and category context – the curation step that ensures every report is tailored from the start.

Data is Retrieved Automatically:

Using Morning Consult’s continuous, proprietary global tracker, agents fetch the exact brand, competitor, audience, and category signals needed — all validated and up to date.

Insights Are Analyzed & Contextualized:

Agents analyze the data using frameworks co-designed with Morning Consult’s subject-matter experts. They evaluate quarterly trends, benchmark against competitors, identify audience-level shifts, and incorporate verified news context from reputable sources.

A Stakeholder Ready PowerPoint Report Is Compiled:

The agent builds visualizations and assembles a clear, coherent story — written for the specific role the agent serves — highlighting what changed, why it matters, and where to focus next.

AI Backed by the World's Most Advanced Data Collection Technology

Morning Consult’s AI agents and tools are trained on 100 million proprietary interviews and it’s updated daily with 30,000 new interviews across 45 countries. That means answers grounded in today’s reality.

Copy of Survey Data Collection Technology Visualization

Introducing the
Reputation Agent

The AI Reputation Agent uses continuous consumer data and proven reputation science to diagnose shifts and deliver trusted, stakeholder-ready insight in minutes.

AI Research Agents are part of
Morning Consult Intelligence

AI Research Agents are purpose-built workflows inside Morning Consult Intelligence — the always-on platform that delivers continuous insight into consumers, brands, and markets.

Equip your team for the next generation of market research.

Automated analysis, expert-designed workflows, and ready-to-use insights — powered by AI market research tools that help you understand consumers, companies, and competitors faster than ever.