AI Consumer Insights Platform

The Real-Time Consumer Intelligence Platform

Morning Consult Intelligence captures the leading indicators of consumer intent from thousands of surveys every day, across global markets and demographics, and packages it into an insight-driven, agentic AI platform so business leaders can make smarter, faster decisions for growth.

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“Morning Consult is a business-critical investment for us, and our day-to-day team has been amazing, even offering hands-on support in times of need when critical business decisions are on the table.”
Sara Whiteleather-1
Sara Whiteleather
Senior Director of Marketing,
Batteries Plus

Today’s World Demands Today’s Data

Most organizations still rely on research cycles that weren’t built for how quickly consumers and markets change today:

DataChallenge1
  • Data is slow to collect and even slower to analyze.

  • Most insights reflect the past, not what’s changing right now.

  • Consumer signals are fragmented across tools, teams, and markets.

  • Decisions get made on partial data, gut instinct, or outdated assumptions.

The Most Complete, Continuous Source of Consumer Intelligence

To solve these challenges, the Intelligence platform starts with the world’s most comprehensive consumer dataset — captured daily across 45 markets and delivered in real time. This data is the engine behind every insight, powering the tools that turn raw signals into clear, confident decisions.

Global Context 

Morning Consult Intelligence provides real-time visibility into the broad forces that shape every market — economic, political, and societal indicators that reveal early shifts long before they show up in consumer behavior or brand performance.

45 Countries
Economic Sentiment
Inflation
Politics

Industry Trends

Building on this broader context, the Intelligence platform tracks how these forces play out at the industry level — giving leaders a clear view of category performance, competitive movement, and emerging market dynamics.

Food & Beverage
Travel & Hospitality
Retail
Sports
Automotive

Brand Intelligence

These market and category signals connect directly to brand outcomes. With daily intelligence on more than 4,000 brands across the globe, the Intelligence platform shows how consumers are responding to shifts around them — from awareness and consideration to trust, loyalty, and reputation.

Reputation Score
Favorability
Buzz
Purchase Consideration
Net Promoter Score

Audience Intelligence

Underpinning all of this is continuous insight into consumers and audiences themselves — the attitudes, values, and behaviors that provide a deep understanding of who they are and how to reach them.

Demographics
Behaviors & Habits
Consumer Sentiment
Attitudes & Beliefs
Media Consumption

Built for the Speed Modern Decision-Makers Require

Capabilities that turn the world’s most comprehensive consumer dataset into clear narratives, deeper understanding, and confident decisions, fast.

NEW

AI Research Agents

AI Research Agents automatically turn platform data into clear, editable insights with no manual analysis or prompting expertise required. They identify the trends that matter, explain what changed and why, and generate stakeholder-ready reports in minutes.

AI Deep Research Agents

Self-Serve Analysis Tools

Flexible analysis tools enable teams to explore brand performance, audience segments, and category dynamics in the way that works best for them — whether through interactive views, quick comparisons, or agent-generated summaries.

Self Serve Analysis Tools

Flexible Data Access and Integrations

Data access and integration options let teams use insights wherever decisions happen. Export data, schedule reports, connect via API, or integrate directly with BI tools and LLM workflows.

Flexible Integraptions

See Morning Consult Intelligence in Action

Click through below for a quick preview of the platform. For a customized demo, contact our team below.

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What's Included in Morning Consult Intelligence

Continuous Global Tracking

AI Research Agents

Comprehensive Consumer, Brand & Market Data

Self-Serve Analysis Tools

API + Export Access

Dedicated Client Support

Go Deeper With Custom Research Solutions

Morning Consult Intelligence delivers continuous, real-time visibility into how consumers, brands, and markets are shifting. Custom research builds on that foundation with bespoke studies designed around your specific growth, positioning, and strategic priorities.

Together, they provide the full 360° of your brand — from real-time signals to deeper diagnostics behind them.

Explore Custom Research Solutions

Confident Decisions Start With the Right Signal

Talk with our team to see how real-time intelligence can transform your strategy.