Identify category growth opportunities
Understand where your brand can grow next within its category. Uncover the buying situations, needs, and moments that drive choice — and see where your brand is strong, where competitors have the edge, and where investment can unlock growth.
Monitor brand reputation beyond media sentiment
Marketing and communications teams need to understand how people actually feel about a brand — not just how often it’s mentioned. Morning Consult measures awareness, favorability, trust, and overall reputation directly, giving teams a clear read on brand standing and issue salience rather than inferring sentiment from coverage alone.
Evaluate brand fit for partnerships and initiatives
Assess how potential partners, sponsorships, or initiatives align with your brand and target audiences. Compare perceptions across brands, categories, and audiences to identify partnerships that reinforce positioning rather than dilute it.
Measure the impact of communications, marketing campaigns, and public affairs
Quantify how campaigns, initiatives, and public-facing efforts influence brand perception over time. Track shifts in trust and favorability and pinpoint which audiences or narratives are driving gains or declines.
Turn insight into credible thought leadership
Generate research that earns headlines, elevates your brand voice, and shapes public conversation. Our thought leadership solutions turn data into compelling stories that position your organization as an industry authority.
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