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Turn Reputation Into Strategy

Track your brand's reputation with a clear, real-time score and a proprietary reputation framework that helps you safeguard and fortify your brand reputation.

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Reputation Solutions (1)

The Stakes for Brand Reputation Have Never Been Higher

Legacy tracking tools can't keep up. You need real-time insights, emotional understanding, and strategic precision.

66% of consumers will pay more for a brand they trust

35% of company market value is tied to reputation

Reputation can fall overnight in a viral news cycle

ALWAYS-ON REPUTATION TRACKING

The Morning Consult Reputation Score™

In a noisy world, reputation needs to be simple—and strategic. The Morning Consult Reputation Score™ distills complex brand perceptions into a single, actionable number that leaders can trust and use.

Clarity in Complexity

Built on 80M+ interviews across 40+ markets, our score turns stakeholder sentiment into a clear signal you can act on.

Aligned to Real Business Outcomes

Brands with higher Reputation Scores see stronger consumer consideration, loyalty, and purchase intent.

Real-Time & Global

Updated daily in our syndicated platform—Morning Consult Intelligence, benchmarked across industries and regions, and fully transparent in methodology.

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Want to learn more? Download our “Introduction to Morning Consult’s Reputation Score”

Introducing the
Reputation Agent

The AI Reputation Agent uses continuous consumer data and proven reputation science to diagnose shifts and deliver trusted, stakeholder-ready insight in minutes.

GO DEEPER

Custom Research That Connects Emotion to Action

Reputation Matters When It Drives Action

When the stakes are high, custom reputation research helps you:

Diagnose Risks and Opportunities

Identify where to focus your efforts for maximum impact.

Understand Emotional Drivers of Reputation

Legacy models overlook emotion. Ours begins with it. By capturing emotions, feelings and self-expansion responses, we provide a more accurate picture of how your brand resonates—and how to build stronger, more resilient connections with your stakeholders.

Test Narratives, Measure Impact, and Navigate Crises

See how new campaigns, products, or issues might impact your reputation before you go to market, or size an existing threat to reputation and sales - fast.

Talk With Our Reputation Experts

Why Morning Consult is the Go-To Reputation Partner

30,000+ daily interviews across 75% of the world's population

30,000+ daily interviews across 75% of the world's population

Trusted by 200+ global brands

Trusted by 200+ global brands

Real-time data + expert strategy

Real-time data + expert strategy
See how people like you leverage Morning Consult's data.

Confident Decisions Start With the Right Signal

Ready to tap into yours? Fill out the form below and our team will be in touch.

Quality Data at Speed and Scale

Morning Consult’s proprietary research technology delivers high-quality, globally representative consumer insights at unmatched scale and speed. Advanced automation and rigorous validation ensure early, accurate signals that drive confident decisions.

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AI-Native Research Company

Morning Consult embeds AI across the research lifecycle, streamlining survey design, accelerating insight generation, and surfacing exactly what decision-makers need to know, when they need to know it.

Meet our AI Agents
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Holistic Context

Morning Consult uniquely connects consumer, brand, and broader market trends to show how perception and performance intersect. This comprehensive context turns data into clarity — validating brand health today and revealing the forces that will shape growth tomorrow.

What We Track
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