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Data & Methodology

The World’s Most Advanced, Always-On Survey Engine

Every day, across dozens of countries, Morning Consult collects 30,000 structured, representative consumer and public opinion surveys — giving organizations continuous visibility into what people think, feel, spend and do.

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Dive Deeper Into Our Methodology and Validation Work

The New Pricing Imperative: Clear Insights in a Turbulent World
Data Innovation

The New Pricing Imperative: Clear Insights in a Turbulent World

Jan 12, 2026 1:14:19 PM
The Context Advantage: How Economic Reality Shapes Consumer Choice and Reveals Your Best Path To Growth
Economic Intelligence

The Context Advantage: How Economic Reality Shapes Consumer Choice and Reveals Your Best Path To Growth

Dec 5, 2025 1:30:00 PM
UMich Transition to Online Surveys Breaks Time Series, Challenging Interpretation
Economic Intelligence

UMich Transition to Online Surveys Breaks Time Series, Challenging Interpretation

Oct 29, 2025 12:00:00 AM
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Data Trusted by Institutions That Can’t Afford to Be Wrong

Morning Consult’s daily survey engine delivers data with a level of accuracy, rigor, and predictive power trusted by the world’s most demanding organizations.

#1 Leading Indicator for Thousands of Brands

Independent analyses show Morning Consult metrics are the strongest early signal of brand performance, helping companies detect shifts before they appear in revenue.

Trusted by the Fed and Global Policymakers

Major economic and policy bodies rely on our daily consumer and sentiment data to understand emerging risks and guide decision-making at the national and global level.

The Data Behind Global Headlines

From The New York Times to the BBC to Bloomberg, top newsrooms publish our insights only after deep vetting, reflecting their confidence in our methodology and data integrity.

How We Deliver High-Quality, Decision-Ready Data

Collecting survey data online is easy. Producing reliable, high-quality survey data requires careful design, disciplined sampling, and ongoing quality control. At scale, this depends on a small set of core practices applied consistently across markets and over time:

Representative Sampling

We work with a global network of vetted panel partners and use automated sampling to reach respondents that reflect the underlying population in each market and demographic group.
Representative Sampling

Large, Continuous Sample Size

By collecting more than 30,000 responses each day, we are able to produce stable estimates, monitor trends continuously, and detect change without relying on infrequent or episodic studies.
Large, Continuous Sample Size

Quality Controls Throughout Fielding

Surveys include attention checks and real-time monitoring to identify low-quality responses, unusual patterns, and potential fraud before data is finalized.
Quality Controls Throughout Fielding

Consistency and External Validation

Our measures are designed for longitudinal use and are regularly reviewed against external benchmarks and real-world outcomes to ensure they behave as expected over time.
Consistency and External Validation

What We Collect

Morning Consult collects a uniquely deep and continuous mix of global tracking data and custom research.

30,000+ Daily Global Surveys

A constant flow of nationally representative responses across dozens of countries.

4,000+ Brands Tracked Daily

Full-funnel brand performance metrics updated every single day.

Deep Demographics & Audience Attributes

Identity, household, employment, language, politics, lifestyle, and more — powering high-resolution segmentation.

Economic & Political Sentiment

Daily measurement of confidence, spending intent, issue priorities, leader approval, and global perceptions.

Psychographics & Behavioral Signals

Values, motivations, personality attributes, and attitudes behind decisions.

Thousands of Custom Studies

Advanced custom research layered on top of our daily tracking provides richer context, deeper insight, and tailored strategy.

One Data Foundation.
Two Complementary Solutions.

Our survey engine doesn’t just collect data — it powers everything we build. From deep-dive analytics to conversational AI agents to tailored custom studies, Morning Consult’s unified data platform ensures teams across your organization are working from the same trusted source.

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Always-On Insights

Intelligence Platform

The AI-driven market research and consumer insights platform that transforms daily consumer surveys into clear, stakeholder-ready insight – helping leaders continuously monitor change and move from data to decision, faster.

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Tailored Intelligence

Custom Research Solutions

On-demand, high-quality market research built on the same always-on survey engine — combining automation with expert, science-backed design to go deeper on specific questions and deliver answers built for action.

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Quality Data at Speed and Scale

Morning Consult’s proprietary research technology delivers high-quality, globally representative consumer insights at unmatched scale and speed. Advanced automation and rigorous validation ensure early, accurate signals that drive confident decisions.

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AI-Native Research Company

Morning Consult embeds AI across the research lifecycle, streamlining survey design, accelerating insight generation, and surfacing exactly what decision-makers need to know, when they need to know it.

Meet our AI Agents
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Holistic Context

Morning Consult uniquely connects consumer, brand, and broader market trends to show how perception and performance intersect. This comprehensive context turns data into clarity — validating brand health today and revealing the forces that will shape growth tomorrow.

What We Track
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Confident Decisions Start With the Right Signal

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