Monitor market and macro risk early
Analyze real-time consumer demand and spending signals, including Morning Consult’s proprietary Index of Consumer Sentiment (ICS) and Consumer Health Index (CHI), to understand how macro conditions, policy shifts, and geopolitical events are shaping confidence and demand before impacts appear in financial results.
Assess exposure across your customer base
Break down sentiment and confidence by income, generation, region, and other economically meaningful audiences to see which segments are driving resilience and where exposure may be building as conditions change.
Validate growth strategy without eroding margins
Combine continuous tracking with deeper strategic analysis to identify where demand expansion is actually possible — and where it isn’t — helping teams pressure-test growth plans before making capital or pricing decisions.
Contextualize performance for executives and boards
Connect consumer sentiment, demand signals, and market context to business outcomes to support clearer earnings narratives, stronger guidance discussions, and more confident board conversations.
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