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Custom Research Capabilities

B2B Sampling & Research

High-quality B2B audiences. Validated, delivered fast.

Traditional B2B research is slow, expensive, and often unreliable. Morning Consult’s new AI-powered B2B sampling solution changes that — giving you fast, scalable access to verified business decision-makers with unmatched data quality and transparency.

Talk With Our B2B Research Experts Today → 

The Problem With Traditional B2B Research

Panels are expensive and slow to field
Panels are expensive and slow to field
Respondent quality is inconsistent and hard to verify
Respondent quality is inconsistent and hard to verify
“Decision-maker” status is often unreliable and self-reported
“Decision-maker” status is often unreliable and self-reported
Timelines stretch into weeks — or months
Timelines stretch into weeks — or months

Researchers end up paying more for less confidence.

Unreliable B2B Research

Talk with our team of B2B research experts today.

Let's Talk
Our Solution

AI-Powered B2B Audience Validation

Morning Consult combines programmatic sampling, AI-driven validation, and proprietary fraud detection to deliver high-quality B2B audiences — fast.

What’s Different:

  • AI-validated respondents screened against role, industry, and functional expertise
  • Real-time quality checks to eliminate bad actors and fraudulent responses
  • Programmatic scale, backed by Morning Consult’s proven research infrastructure
  • Transparent methodology you can trust and explain to stakeholders

The result: faster studies, cleaner data, and confidence in every insight.

B2b

Reach the B2B Audiences That Matter — Fast

Morning Consult gives you rapid access to hard-to-reach B2B decision-makers — without the cost, delays, or quality tradeoffs of traditional panels. Our Agile B2B audiences are built for speed, scale, and validation, so you can move from question to insight in days, not weeks.

IT Decision Makers

Senior technology leaders who influence or control IT purchasing, infrastructure, and strategy. 
IT Decision Makers

Business Decision Makers

Senior leaders responsible for strategic, operational, and investment decisions across the organization. 

Business Decision Makers

Small & Mid-Market Decision Makers

Leaders at companies with fewer than 500 employees who drive growth, operations, and purchasing decisions.
Small & Mid-Market Decision Makers

Finance Decision Makers

Finance leaders responsible for budgeting, purchasing, reporting, and financial systems.
Finance Decision Makers

Supply Chain Decision Makers

Leaders overseeing sourcing, logistics, inventory, and vendor strategy.
Supply Chain Decision Makers

Telecom Decision Makers

Leaders responsible for telecommunications infrastructure, services, and vendor selection
Telecom Decision Makers

Marketing Decision Makers

Marketing leaders who influence brand, advertising, and communications strategy — both in-house and agency-side.
Marketing Decision Makers

Knowledge Workers

Employed professionals who spend most of their workday on a computer.
Knowledge Workers

Opinion Elites

Highly engaged, informed individuals who closely follow business, policy, and societal issues.
Opinion Elites

HR Decision Makers

HR and talent leaders with direct influence over hiring, benefits, and HR technology decisions
HR Decision Makers

Looking for another B2B audience?

This is just a sample of the audiences we can reach. Talk with our team about building a custom B2B research program.

Schedule Time
Case Study

Rapid B2B Insights for a Telecom Brand

The Challenge

A major telecommunications company needed fast insight from business decision-makers to evaluate ad performance during the Masters Tournament.

The Solution

Morning Consult deployed its B2B validation engine to identify and survey qualified decision-makers at scale — in days, not weeks.

B2BCaseStudy
1000

validated B2B respondents delivered in just 3 days

30%

of respondents screened out through AI validation

75%

faster field time vs. traditional B2B research

60%

lower total
project cost

High confidence insights, delivered at the speed of modern business.

Why Teams Choose Morning Consult for B2B Research

Intelligent Targeting

Define your audience by role, industry, company size, or decision-making authority.
Intelligent Targeting

AI-Powered Validation

Respondents are verified using proprietary behavioral, consistency, and knowledge-based checks.
AI-Powered Validation

Real-Time Quality Control

Low-quality or fraudulent responses are removed automatically.
Real-Time Quality Control

Actionable Results

You get clean, reliable data — fast — with full transparency into sample quality.
Actionable Results

Ready To Get Started?

Talk with our team of B2B research experts today.

Let's Talk