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The latest news, insights and analysis from Morning Consult

Haircare Is Two Markets: Routine and Repair

Haircare Is Two Markets: Routine and Repair

May 13, 2026 11:35:22 AM
Why Consumer AI’s Adoption Story Has Outrun Its Reputation

Why Consumer AI’s Adoption Story Has Outrun Its Reputation

May 13, 2026 11:08:51 AM
Fragmented, Shifting, Winnable: The U.S. Makeup Category

Fragmented, Shifting, Winnable: The U.S. Makeup Category

May 12, 2026 11:32:32 AM
Neutrogena, Olay, Vaseline, CeraVe & Aveeno Lead the Skincare Category

Neutrogena, Olay, Vaseline, CeraVe & Aveeno Lead the Skincare Category

May 11, 2026 10:43:05 AM
Grok's Awareness Is Rising Fast, But Conversion Is Not

Grok's Awareness Is Rising Fast, But Conversion Is Not

May 8, 2026 9:14:34 PM
Social Media and Brand Reputation: Scrolling on Borrowed Trust

Social Media and Brand Reputation: Scrolling on Borrowed Trust

May 7, 2026 12:04:17 PM
Microsoft Copilot Is at a Make-or-Break Moment

Microsoft Copilot Is at a Make-or-Break Moment

May 7, 2026 11:53:55 AM
Gemini Is No Longer Competing With ChatGPT For the Same Lane. It's Winning a Different One.

Gemini Is No Longer Competing With ChatGPT For the Same Lane. It's Winning a Different One.

May 6, 2026 4:42:03 PM
ChatGPT Leads the Consumer AI Category on Every Core Mental Availability Metric

ChatGPT Leads the Consumer AI Category on Every Core Mental Availability Metric

May 5, 2026 9:42:44 PM
How The Consumer AI Landscape is Shifting

How The Consumer AI Landscape is Shifting

May 4, 2026 11:32:44 AM