AI Research Agent
Understand Your Consumer’s Economic Health
The Company Performance Agent runs an economist-designed framework on Morning Consult’s daily consumer data to show how the economy is treating consumers overall, how that’s playing out in your industry, and where your brand stands against competitors. The agent delivers all of this into an editable, boardroom-ready report.
AI Research Agent
Understand Your Consumer’s Economic Health
The Company Performance Agent runs an economist-designed framework on Morning Consult’s daily consumer data to show how the economy is treating consumers overall, how that’s playing out in your industry, and where your brand stands against competitors. The agent delivers all of this into an editable, boardroom-ready report.
AI Research Agent
Understand Your Consumer’s Economic Health
The Company Performance Agent runs an economist-designed framework on Morning Consult’s daily consumer data to show how the economy is treating consumers overall, how that’s playing out in your industry, and where your brand stands against competitors. The agent delivers all of this into an editable, boardroom-ready report.
Trusted by leading brands and central banks
Trusted by leading brands and central banks
Trusted by leading brands and central banks
What the Company Performance Agent delivers
What the Company Performance Agent delivers
What the Company Performance Agent delivers
The Economy, Overall and Specific
Start with the full picture: Understand how consumers overall are feeling and spending, and then narrow down to the people who matter to your business. For some brands that's a specific segment. For others, it's a much wider snapshot. Either way, you see both the whole and your slice.
Your Industry
Understand whether macro conditions are helping or hurting your specific customer base right now. National indices tell you how the economy feels on average. The agent uses those same measures but for your core consumers.
Your Competitive Position
Track how your brand is trending on favorability, consideration and value against your competitors. When performance shifts, the first question is whether the market moved with you. Our agent answers this.
What’s Driving the Change
Connect consumer sentiment and spending shifts to what’s actually moving your category and competitive set.
The Economy, Overall and Specific
Start with the full picture: Understand how consumers overall are feeling and spending, and then narrow down to the people who matter to your business. For some brands that's a specific segment. For others, it's a much wider snapshot. Either way, you see both the whole and your slice.
Your Industry
Understand whether macro conditions are helping or hurting your specific customer base right now. National indices tell you how the economy feels on average. The agent uses those same measures but for your core consumers.
Your Competitive Position
Track how your brand is trending on favorability, consideration and value against your competitors. When performance shifts, the first question is whether the market moved with you. Our agent answers this.
What’s Driving the Change
Connect consumer sentiment and spending shifts to what’s actually moving your category and competitive set.
Our Platform
Built on the Platform That Measures the Consumer Economy Daily
The Company Performance Agent runs on Morning Consult Intelligence, which measures consumer sentiment and financial health every day, in a sample large enough to cut by income, age and geography, and tracks your brand against competitors on the same foundation. The agent applies an economist’s framework to data the platform collects continuously. The underlying indices, trends and brand metrics are yours to explore in the platform directly.
Our Platform
Built on the Platform That Measures the Consumer Economy Daily
The Company Performance Agent runs on Morning Consult Intelligence, which measures consumer sentiment and financial health every day, in a sample large enough to cut by income, age and geography, and tracks your brand against competitors on the same foundation. The agent applies an economist’s framework to data the platform collects continuously. The underlying indices, trends and brand metrics are yours to explore in the platform directly.
Our Platform
Built on the Platform That Measures the Consumer Economy Daily
The Company Performance Agent runs on Morning Consult Intelligence, which measures consumer sentiment and financial health every day, in a sample large enough to cut by income, age and geography, and tracks your brand against competitors on the same foundation. The agent applies an economist’s framework to data the platform collects continuously. The underlying indices, trends and brand metrics are yours to explore in the platform directly.
How it works
1
Set Your Brand & Market
Each report begins with the right brand, competitive set, and category context to ensure every analysis is tailored.
2
The Agent Gets to Work
The agent runs autonomously across four data layers: audience profiling, consumer financial health, competitive brand tracking, and company context including SEC filings and investor communications.
3
Receive Your Report
You get an email when your report is ready to download. No prompting, no manual analysis.
4
Pull Insights Into Your Work
The report is a fully editable PowerPoint — pull it straight into your earnings narrative, board deck, or investor communications.
How it works
1
Set Your Brand & Market
Each report begins with the right brand, competitive set, and category context to ensure every analysis is tailored.
2
The Agent Gets to Work
The agent runs autonomously across four data layers: audience profiling, consumer financial health, competitive brand tracking, and company context including SEC filings and investor communications.
3
Receive Your Report
You get an email when your report is ready to download. No prompting, no manual analysis.
4
Pull Insights Into Your Work
The report is a fully editable PowerPoint — pull it straight into your earnings narrative, board deck, or investor communications.
How it works
1
Set Your Brand & Market
Each report begins with the right brand, competitive set, and category context to ensure every analysis is tailored.
2
The Agent Gets to Work
The agent runs autonomously across four data layers: audience profiling, consumer financial health, competitive brand tracking, and company context including SEC filings and investor communications.
3
Receive Your Report
You get an email when your report is ready to download. No prompting, no manual analysis.
4
Pull Insights Into Your Work
The report is a fully editable PowerPoint — pull it straight into your earnings narrative, board deck, or investor communications.
Frequent questions
What is an AI Research Agent?
An AI research agent is a system that carries out a structured research workflow on your behalf, rather than simply responding to a question or fetching data. It gathers data, applies methodology, and delivers findings autonomously, without requiring you to run the analysis step by step. Morning Consult’s agents apply that capability to our proprietary market intelligence — combining always-on interview data with expert research design to surface insights your team can act on immediately.
What data powers Morning Consult’s AI Research Agents?
The agents run on Morning Consult’s proprietary database of consumer interviews — 30,000 collected daily across the globe. It’s the same continuous tracking that powers the Morning Consult Intelligence platform, connecting brand health, consumer sentiment, audience behavior, and economic indicators.
Is the Company Performance Agent a standalone product or part of the Intelligence platform?
The Company Performance Agent — along with our Reputation Agent and Customer Targeting Agent — is a feature within the Morning Consult Intelligence platform, not a separate product. Our agents are purpose-built, automated workflows that run on the platform’s underlying dataset and are accessible to all Intelligence platform subscribers at no additional cost. Each agent is designed by our in-house experts for a specific research use case and produces a self-contained output, while the Intelligence platform’s self-serve dashboards and data tools remain available alongside them.
What does a Company Performance Agent report look like, and can it be edited?
The Company Performance Agent produces a fully editable PowerPoint report. Reports include data visualizations, written narrative, and structured analysis formatted for direct use in stakeholder presentations. No reformatting or manual data transfer is required.
Does the Company Performance Agent require prompting or familiarity with AI?
No. Unlike an AI chatbot, the agent follows a pre-defined research workflow based on your upfront selections. To run the agent, the user simply selects their desired brand, market, and competitors from a drop-down menu. The agent then runs autonomously and delivers the completed PowerPoint report via email. No prompt engineering, AI expertise, or manual analysis is required.
What data does the Company Performance Agent use?
The agent draws from four data layers within Morning Consult Intelligence: audience profiling, consumer financial health indicators, competitive brand tracking, and company-specific context including SEC filings, investor communications, and broader macroeconomic conditions. Together, these form a structured performance assessment grounded in always-on consumer interviews and real-world company context.
What makes Morning Consult’s consumer economic data different from national indices like the University of Michigan or Conference Board?
Most consumer confidence indices are built on small monthly samples designed to measure the average American. Morning Consult’s Index of Consumer Sentiment is built differently: thousands of interviews collected daily, across a wide range of demographic variables, in a sample large enough to cut the data in ways national indices simply cannot support. That means you can see how consumer confidence and financial health are trending not just nationally, but for specific income brackets, age groups, geographies, and other segments. For the Company Performance Agent, that segmentation is applied directly to your customer base — so the economic picture you’re working with reflects your consumers, not a national average.
Who designed the analytical framework behind the agent?
The framework was developed by John Leer, Morning Consult’s Chief Economist, based on years of live CFO and Investor Relations earnings-preparation conversations. The same questions surfaced every quarter: who are our core customers, are they able and willing to keep spending, and is this performance company-specific or macro-driven? The agent formalizes that analysis and makes it available on demand.
Frequent questions
What is an AI Research Agent?
An AI research agent is a system that carries out a structured research workflow on your behalf, rather than simply responding to a question or fetching data. It gathers data, applies methodology, and delivers findings autonomously, without requiring you to run the analysis step by step. Morning Consult’s agents apply that capability to our proprietary market intelligence — combining always-on interview data with expert research design to surface insights your team can act on immediately.
What data powers Morning Consult’s AI Research Agents?
The agents run on Morning Consult’s proprietary database of consumer interviews — 30,000 collected daily across the globe. It’s the same continuous tracking that powers the Morning Consult Intelligence platform, connecting brand health, consumer sentiment, audience behavior, and economic indicators.
Is the Company Performance Agent a standalone product or part of the Intelligence platform?
The Company Performance Agent — along with our Reputation Agent and Customer Targeting Agent — is a feature within the Morning Consult Intelligence platform, not a separate product. Our agents are purpose-built, automated workflows that run on the platform’s underlying dataset and are accessible to all Intelligence platform subscribers at no additional cost. Each agent is designed by our in-house experts for a specific research use case and produces a self-contained output, while the Intelligence platform’s self-serve dashboards and data tools remain available alongside them.
What does a Company Performance Agent report look like, and can it be edited?
The Company Performance Agent produces a fully editable PowerPoint report. Reports include data visualizations, written narrative, and structured analysis formatted for direct use in stakeholder presentations. No reformatting or manual data transfer is required.
Does the Company Performance Agent require prompting or familiarity with AI?
No. Unlike an AI chatbot, the agent follows a pre-defined research workflow based on your upfront selections. To run the agent, the user simply selects their desired brand, market, and competitors from a drop-down menu. The agent then runs autonomously and delivers the completed PowerPoint report via email. No prompt engineering, AI expertise, or manual analysis is required.
What data does the Company Performance Agent use?
The agent draws from four data layers within Morning Consult Intelligence: audience profiling, consumer financial health indicators, competitive brand tracking, and company-specific context including SEC filings, investor communications, and broader macroeconomic conditions. Together, these form a structured performance assessment grounded in always-on consumer interviews and real-world company context.
What makes Morning Consult’s consumer economic data different from national indices like the University of Michigan or Conference Board?
Most consumer confidence indices are built on small monthly samples designed to measure the average American. Morning Consult’s Index of Consumer Sentiment is built differently: thousands of interviews collected daily, across a wide range of demographic variables, in a sample large enough to cut the data in ways national indices simply cannot support. That means you can see how consumer confidence and financial health are trending not just nationally, but for specific income brackets, age groups, geographies, and other segments. For the Company Performance Agent, that segmentation is applied directly to your customer base — so the economic picture you’re working with reflects your consumers, not a national average.
Who designed the analytical framework behind the agent?
The framework was developed by John Leer, Morning Consult’s Chief Economist, based on years of live CFO and Investor Relations earnings-preparation conversations. The same questions surfaced every quarter: who are our core customers, are they able and willing to keep spending, and is this performance company-specific or macro-driven? The agent formalizes that analysis and makes it available on demand.
Frequent questions
What is an AI Research Agent?
An AI research agent is a system that carries out a structured research workflow on your behalf, rather than simply responding to a question or fetching data. It gathers data, applies methodology, and delivers findings autonomously, without requiring you to run the analysis step by step. Morning Consult’s agents apply that capability to our proprietary market intelligence — combining always-on interview data with expert research design to surface insights your team can act on immediately.
What data powers Morning Consult’s AI Research Agents?
The agents run on Morning Consult’s proprietary database of consumer interviews — 30,000 collected daily across the globe. It’s the same continuous tracking that powers the Morning Consult Intelligence platform, connecting brand health, consumer sentiment, audience behavior, and economic indicators.
Is the Company Performance Agent a standalone product or part of the Intelligence platform?
The Company Performance Agent — along with our Reputation Agent and Customer Targeting Agent — is a feature within the Morning Consult Intelligence platform, not a separate product. Our agents are purpose-built, automated workflows that run on the platform’s underlying dataset and are accessible to all Intelligence platform subscribers at no additional cost. Each agent is designed by our in-house experts for a specific research use case and produces a self-contained output, while the Intelligence platform’s self-serve dashboards and data tools remain available alongside them.
What does a Company Performance Agent report look like, and can it be edited?
The Company Performance Agent produces a fully editable PowerPoint report. Reports include data visualizations, written narrative, and structured analysis formatted for direct use in stakeholder presentations. No reformatting or manual data transfer is required.
Does the Company Performance Agent require prompting or familiarity with AI?
No. Unlike an AI chatbot, the agent follows a pre-defined research workflow based on your upfront selections. To run the agent, the user simply selects their desired brand, market, and competitors from a drop-down menu. The agent then runs autonomously and delivers the completed PowerPoint report via email. No prompt engineering, AI expertise, or manual analysis is required.
What data does the Company Performance Agent use?
The agent draws from four data layers within Morning Consult Intelligence: audience profiling, consumer financial health indicators, competitive brand tracking, and company-specific context including SEC filings, investor communications, and broader macroeconomic conditions. Together, these form a structured performance assessment grounded in always-on consumer interviews and real-world company context.
What makes Morning Consult’s consumer economic data different from national indices like the University of Michigan or Conference Board?
Most consumer confidence indices are built on small monthly samples designed to measure the average American. Morning Consult’s Index of Consumer Sentiment is built differently: thousands of interviews collected daily, across a wide range of demographic variables, in a sample large enough to cut the data in ways national indices simply cannot support. That means you can see how consumer confidence and financial health are trending not just nationally, but for specific income brackets, age groups, geographies, and other segments. For the Company Performance Agent, that segmentation is applied directly to your customer base — so the economic picture you’re working with reflects your consumers, not a national average.
Who designed the analytical framework behind the agent?
The framework was developed by John Leer, Morning Consult’s Chief Economist, based on years of live CFO and Investor Relations earnings-preparation conversations. The same questions surfaced every quarter: who are our core customers, are they able and willing to keep spending, and is this performance company-specific or macro-driven? The agent formalizes that analysis and makes it available on demand.
See the Company Performance Agent in action
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Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.
See the Company Performance Agent in action
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.
See the Company Performance Agent in action
Fill out the form below and our team will be in touch.
Request a demo of Morning Consult.
Find the best solution for your team.
Get help with onboarding.